Over half of people still prefer receiving bills and financial statements by mail according to a recent national poll.
A poll by the Envelope Manufacturers and Suppliers Association (EMSA) reveals that 54% of people want to continue receiving important documents such as bills and financial statements by mail, rather than solely online. And 73% would like to receive them by post and online.
Although 76% of survey respondents used the internet, they showed a strong preference for receiving important documents by mail, particularly among members of public aged 45 and older.
“The mail continues to provide an important delivery vehicle for critical financial information and even internet-savvy citizens are reluctant to eliminate it,” said Keith Bartlett, the Chairman of EMSA.
While internet usage in the UK, according to government statistics, now includes 73% of households, it is important to recognise that one in four households remains offline.
Thursday 25 August 2011
Consumers like door drops says new survey
Over 80% of UK consumers are happy to receive door drop material through their letterbox if it is of relevance to them, according to a Royal Mail study.
The survey into attitudes to door drops was carried out by FreshMinds Research and reveals an attitude that shows people to be particularly receptive to door drops from retailers and FMCG brands.
The findings contradict the view that consumers perceive the channel as junk mail, as reported in the Panorama junk mail programme last month.
The survey found that 81% of people happy to receive door drops from the retail sector at least once a month while a quarter of them want to receive such material at least a few times a week.
The next most popular sector was FMCG, with 74% saying they were happy to receive consumer goods leaflets on at least a monthly basis.
The survey also reveals that door drops are particularly effective for localised marketing by local retailers, councils and to a certain extent restaurants and takeaways.
74% of those surveyed said they were happy to receive door drops about local events while 70% were happy to receive information from their local council.
Free samples and vouchers are also in demand, with 60% of adults saying they are happy to receive them.
CFL Have been designing, printing and organising targetted door drops for many years, and have seen a marked increase in the last few month.
Phil Martin, Marketing Manager at CFL Marketing “In the last few months we have conducted door drops for National Bowling companies as well as large pub chains and managed houses. Our clients are seeing a real benefit.
As long as the drop is segmented, targeted and the timing is right, there is no reason why it can’t be as effective as direct mail”
If you wouuld like to receive a quote for design, print and distribution (either solus or via a newspaper) please give us a call on 01225 782669 or log onto www.cflmarketing.co.uk
The survey into attitudes to door drops was carried out by FreshMinds Research and reveals an attitude that shows people to be particularly receptive to door drops from retailers and FMCG brands.
The findings contradict the view that consumers perceive the channel as junk mail, as reported in the Panorama junk mail programme last month.
The survey found that 81% of people happy to receive door drops from the retail sector at least once a month while a quarter of them want to receive such material at least a few times a week.
The next most popular sector was FMCG, with 74% saying they were happy to receive consumer goods leaflets on at least a monthly basis.
The survey also reveals that door drops are particularly effective for localised marketing by local retailers, councils and to a certain extent restaurants and takeaways.
74% of those surveyed said they were happy to receive door drops about local events while 70% were happy to receive information from their local council.
Free samples and vouchers are also in demand, with 60% of adults saying they are happy to receive them.
CFL Have been designing, printing and organising targetted door drops for many years, and have seen a marked increase in the last few month.
Phil Martin, Marketing Manager at CFL Marketing “In the last few months we have conducted door drops for National Bowling companies as well as large pub chains and managed houses. Our clients are seeing a real benefit.
As long as the drop is segmented, targeted and the timing is right, there is no reason why it can’t be as effective as direct mail”
If you wouuld like to receive a quote for design, print and distribution (either solus or via a newspaper) please give us a call on 01225 782669 or log onto www.cflmarketing.co.uk
Friday 19 August 2011
CFL to add large format poster printer
CFL Marketing are to add a brand new, large format poster printer to their growing production unit.
Marketing Manager, Phil Martin said "we are getting more and more requests for large format print, especially for promotional posters. Its got to the point we need the new printer to meet demand. We already house a full digital print facility
Its amazing the power and impact that digital print can have. The Key advantage is that all elements of the artwork can be variable - both images and text - so that each individual item is unique in it's own right. Gone are the days when simple black overprint was as personal as it got, now the personalisation is an integral part of the artwork itself. Digital print also offers amazing savings at low volumes, as low volume litho work is notoriously expensive"
Our product list covers:
Flyers
Posters
Postcards
Menus
Table Talkers
Bespoke Mailers
For a sample pack of our digital work, or to request competitive pricing on our new poster printer simply contact us on 01225 782669 or log onto www.cflmarketing.co.uk
Marketing Manager, Phil Martin said "we are getting more and more requests for large format print, especially for promotional posters. Its got to the point we need the new printer to meet demand. We already house a full digital print facility
Its amazing the power and impact that digital print can have. The Key advantage is that all elements of the artwork can be variable - both images and text - so that each individual item is unique in it's own right. Gone are the days when simple black overprint was as personal as it got, now the personalisation is an integral part of the artwork itself. Digital print also offers amazing savings at low volumes, as low volume litho work is notoriously expensive"
Our product list covers:
Flyers
Posters
Postcards
Menus
Table Talkers
Bespoke Mailers
For a sample pack of our digital work, or to request competitive pricing on our new poster printer simply contact us on 01225 782669 or log onto www.cflmarketing.co.uk
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