Getting a subscriber on to your email list is a victory, but the battle is not over yet. Chances are that if your email subscriber is on your list, they are also on others’ lists in your industry. This means that they are potentially receiving several emails per week or even per day that have to do with similar products and services as the ones that you are selling. What’s a business to do? Find ways to do something different and stand out from the crowd. Here are few ideas to get you started:
1. Subscribe to your competitor’s list, and see what they are doing.
If you subscribe to several competitors’ lists, you might be surprised to see that all of them are doing exactly the same thing in every email. This gives you an opportunity to break away from the herd and do something new and different. It also lets you see what the standard is – what quality of marketing and content that’s being offered through others’ lists, so you can go a step above and do your own take on it.
2. Get your subscribers involved.
There are several ways to do this. One great idea is to do a customer of the month profile – featuring someone who purchased your products or services last month, drawn randomly. Another way to do this is to have a monthly drawing with prizes for answering trivia questions about your industry or your products and services. Getting your subscribers involved creates a feeling of community and will skyrocket the open rates and responsiveness of your list.
3. Ask for feedback.
People love to give their two cents about things. By asking your subscribers for feedback, you are not only opening the pathway for communication between the two of you, but you are also getting the chance to get valuable input on what to do and where to go with your emails, products, and services. This sets you apart from your competitors because it shows that you actually care.
4. Customize by location.
This is most useful for business’ who have both an online and offline presence, in obvious ways. You can send an email to people who live in your town and advertise an in-store sale, without emailing people who live elsewhere. But you could also run location-specific promotions – for example, say you had a large percentage of subscribers in New Orleans when the Saints won the Super Bowl. You could then send an email campaign to subscribers who lived in New Orleans with a special victory discount. This will make the subscribers feel like you pay attention to their local news and create a feeling of loyalty.
5. Keep it short.
People lead busy lives, and the longer your email is, the less likely it is that it will be read. If you keep your emails at a reasonable length, your subscribers will know that you value their time and attention, and don’t want to waste it.
6. Make it valuable.
For an email to get opened and read entirely, it needs to be more than a pitch about your latest promotion. If you really want to make sure that your emails are opened and read, then you will want to create valuable information that your subscribers actually need and want to read. Aside from this increasing the likelihood of your emails being opened and read in their entirety, it creates a feeling of reciprocity. If your subscribers are consistently receiving something of value from you, they will feel the need to repay you, often by buying your products and services further on down the line.
www.cflmarketing.co.uk
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