It became known as the birthday mailer and this is how it works.
We have in our extensive database the date of birth of every young person in the UK aged between 18-30.
A fully personalised digital mailer is sent three weeks before the young person’s birthday inviting them to a free night out with up to twelve of their friends.
In addition other offers such as free drinks, queue jump are essential to get maximum returns.
In the age of Facebook, Twitter and the like it’s a promotion, which the younger generation of nightclub managers haven’t used or seen the success that a good birthday mailing can bring.
Even today there are well known night-clubs who rely on the footfall that the mailings can bring in, a well known Midlands night-club is getting returns of over 200 people a week at a cost of £70.
Depending on your spend per head that can mean an extra weekly income of up to £800.
A recent addition is the use of text response, the customer is invited to text the size of the party they are bringing, when they do this you will have captured their mobile number*
This is the opportunity for the night-club to upsell the night with extra incentives.
We have a great range of designs for the mailers, go to www.cflmarketing.co.uk to see some examples, phone Bruce, Mike or Phil on 01225 782669 for sample packs which we can post to you.
Give this promotion a try, as an incentive we will not commit you to anymore than four weeks mailers, with a minimum of 100 packs per weeks.
In the current economic climate it is difficult to get people out but for sure they will go out on their BIRTHDAY.
And this is something the social networking sites cannot do, and that is putting a well designed birthday card in their hands, with their name on it, arriving in the post.
Kindest Regards
Bruce Bronson
* Ask about our media console for text transmission.
Our birthday mailing examples below.
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