Wednesday 27 February 2013

Introducing CFL’s unique Peel-Out-Cards


CFL Marketing would like to introduce you to our unique “Peel-Out-Cards”, which can be used for both businesses or customers.

The sheet combines both a data capture mechanism, with an integrated laminated card which peels out, sticks together and can be retained by the customer.

The card’s have been used in a number of ways. One client uses them as a membership card. This is personalised and mailed to the new members on a monthly basis.

Many of our pub clients use them purely as a data collection exercise, which also offers the customer an incentive to repeat visit (such as 20% off food), and as they have captured the detail of the customer they can then market to them via other channels such a direct mail or email.

One on these pubs was situated next to a large hospital, and offered the card to NHS staff as a thank you for their community service, the uptake was huge resulting in very busy lunchtimes and after work custom.

Others have offered the card to local residents, supermarket staff, army garrisons, and other wider services.

Each card has a unique reference number so the card can be traced back to the data record, and purchasing and visiting habits can be analysed.

The cards are durable, due to their laminated surface, and offer a much cheaper alternative to plastic cards.

Our experienced design studio can adapt the mechanism to any given brief or industry.

Please see examples below of some of the cards we have created, for more information please email philm@cflmarketing.co.uk or call 01225 782669









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