CFL Marketing approached the pub after hearing of the launch and a glowing customer recommendation, to see if they could help with their marketing activity.
After being impressed with the samples CFL provided, Sally Tyler, Landlady instructed them to create an awareness flyer that was dropped to every household in the village, this included a free bottle of wine offer with 2 or more people dining. Not only did this bring in extensive extra trade but the Somerset Arms were able to capture the diners details via a data capture form on the flyer for future marketing use.
There after CFL helped with the promotion of Halloween offers, a well attended beer festival, through to their 1st Birthday party.
CFL's Creative department also aided the re-design of their menus and took over all advert design for the local press and trade magazines.
This year the Pub is organising their 2nd Beer festival, "The weekend of 1000 pints" (being held on the 27th - 30th May) and have created t-shirt designs, branded beer glasses, banners, posters and advert design.
CFL created a toad based design (see below) for the festival, The pub was so taken with it, they approached Ramsbury Brewery to create a special beer for the occasion, call "Toad" - The design will be used on all the glasses as well as a specially made beer pumps.
Phil Martin, Marketing Manager at CFL Marketing said "Our Design Team have worked really hard, producing the artwork and branding for the beer festival. We hope the weekend of 1000 pints is a great success. I am looking forward to sampling a pint of Toad!!"
For more info on the Somerset Arms, log onto http://www.somersetarmssemington.co.uk/
www.cflmarketing.co.uk
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