The timing of email marketing campaigns is an age-old debate for those in the industry. Everyone wants to optimise the timing to improve open rates and sales. It's not necessarily the best day, but when can you stand out in the inbox.
Ideal timing varies dramatically by company, for example, A pizza company might realize that Friday at 4 pm is the best time to tempt its customer base with a pizza special. Or a motorcycle gear company might send emails on Saturdays when its customers think about motorcycle rides
The best way for companies to get ahead is to try to understand their target market and how their product meets those customers' needs.
The timing of email campaigns definitely impacts campaign results,. One Digital based company settled into sending its 50,000 weekly emails late morning on Tuesdays after experimenting with each of the seven days and different times. As a result, increased its open rates 200%, as well as tripled its
conversion and click-through rates. having looked at their sales patterns and Web traffic as well to see when customers are ready to place an order Customers are far more likely to open an email if they are already online.
A Nonprofit organisation in the UK, relies on email marketing to gather volunteers and donations. This social enterprise sends 7,000 to 10,000 emails one to two times a month to its database to inform them of current projects and ways to get involved. After testing various times that fit its target market, the nonprofit realized that 9 am and 1 pm produced the best response. It achieved a 30% to 40% response from emails over a month-long period. When it sent emails at 4 pm or after, it might have received eight or nine responses out of thousands.
Here at CFL, we don't just build and send emails -we will work with you to to optimise the best time to send, as well as helping you to use email as part of a integrated marketing approach.
www.cflmarketing.co.uk - 01225 782 669
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