CFL Sponsor and Present the Award for Digital Promotions at The IPM awards

Over 650 people attended this years IPM Awards at the London Hilton, Park Lane, to cheer on the winners of the coveted trophies – all 98 of them.

CFL Marketing MD - Mike Bronson and Creative Director - Paul McCoombe attended the IPM Awards last Thursday to present the Award for Digital Promotion.

The award went to "The Big March" campaign.

Campaign: The Big March
Promoter: Beatbullying
Agency: Beatbullying/Arnold KLP
Account director: Karen Delaine-Smith
Creative director: Andrew Watkinson

Bullying, particularly cyber-bullying, is a huge issue in the UK, and charity Beatbullying wanted to use the UK’s existing National Anti-bullying Week platform to mobilise children, teachers, parents, businesses and brands to get a debate on bullying in Parliament. They needed 100,000 petition signatures to do so: this campaign delivered 915,000. The key element was the idea of a virtual march, with avatars of petition supporters ‘marching’ across the websites of participating companies, brands, personalities and organisations before arriving at the No 10 Downing Street website. The more than 75 brands included MTV, Orange Rockcorps, Robinsons Fruit Shoot and The Sun, while celebrities included JLS, Pixie Lott and Archbishop Desmond Tutu. All on a budget of less than £50,000.

Mike Bronson said "we would like to extend our congratulations to the Beatbullying team for their Big March promotion - a worthy winner!, we would also like to thank the IPM for a fantastic night and for allowing us to be involved"

For a full list of winners click here>>