A new study has found that the next generation of marketers recognises the valuable role of traditional door drops in marketing campaigns.
The research, carried out among marketing students at University of Hertfordshire, underlines the role of unaddressed mail in future communications strategies.
Nearly half (45 per cent) of those surveyed said they believe that door drops have a valid role to play in the media mix.
The study by Royal Mail Door to Door also found that over one third (35 per cent) believe that current marketing directors underestimate the value that unaddressed mail can add.
One fifth of the students said they plan to use the door drops in their future campaigns. This is an encouraging statistic for the future growth of door drops, which currently account for four per cent of total media spend.
The Royal Mail study also highlighted the key benefits of door drops as a channel. Respondents identified its ability to deliver product samples directly to the hands of the consumer, reach, and tangibility as its key strengths.
CFL Marketing have recently organised a number of door drops for a national bowling company as well as one of the UK's largest pub chains
Phil Martin, Marketing manager CFL Marketing said "We are seeing an increased demand of door drop distribution, and providing done in the correct way can return a compelling ROI, especially when used as part of an integrated marketing campaign. That said we would still see personalised direct mail much more responsive"
To find out how a door drop can help your business call CFL today on 01225 782 669 or log on to www.cflmarketing.co.uk
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