The digitalisation of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct
marketing tactics with digital technology. That is particularly true for new customer acquisition tactics.
Effective direct marketers understand, support and leverage an integrated approach for customer acquisition.
Direct mail will always be a leading channel for customer acquisition. With marketers now able to layer on the interactive elements which drive prospects to the Web and personalised content, they're bound to see a boost in response and the conversion of their top prospects.
For details on how you integrate your marketing effort, call us on 01225 782669. www.cflmarketing.co.uk
Thursday 21 April 2011
Tuesday 19 April 2011
New guide challenges outdated views of door drops
80% of the top UK advertisers still use door drops!!
A new Users’ Guide to Door Drop Marketing by the DMA Door Drop Council challenges common misconceptions about the medium. Drawing on research, it shows that door drops boost awareness of a product or service and are rated higher for ROI than online, press, TV and radio.
Mark Davies, DMA Door Drop Council member and MD, TNT Post (Doordrop Media) Ltd says: “Recent door drop campaigns have achieved some of the best ROI results ever, proving that consumers continue to engage with this increasingly sophisticated medium.”
With smaller units of geography becoming available, door drops are a precisely targeted and accountable media, allowing marketers to tailor the campaign to fit within radio or television catchment areas, sales regions or an organisation’s retail territory.
CFL Marketing have recently organised a number of door drops for a national bowling company as well as one of the UK's largest pub chains.
Phil Martin, Marketing manager CFL Marketing said "We are seeing an increased demand of door drop distribution, and providing done in the correct way can return a compelling ROI, especially when used as part of an integrated marketing campaign. That said we would still see personalised direct mail much more responsive"
A new Users’ Guide to Door Drop Marketing by the DMA Door Drop Council challenges common misconceptions about the medium. Drawing on research, it shows that door drops boost awareness of a product or service and are rated higher for ROI than online, press, TV and radio.
Mark Davies, DMA Door Drop Council member and MD, TNT Post (Doordrop Media) Ltd says: “Recent door drop campaigns have achieved some of the best ROI results ever, proving that consumers continue to engage with this increasingly sophisticated medium.”
With smaller units of geography becoming available, door drops are a precisely targeted and accountable media, allowing marketers to tailor the campaign to fit within radio or television catchment areas, sales regions or an organisation’s retail territory.
CFL Marketing have recently organised a number of door drops for a national bowling company as well as one of the UK's largest pub chains.
Phil Martin, Marketing manager CFL Marketing said "We are seeing an increased demand of door drop distribution, and providing done in the correct way can return a compelling ROI, especially when used as part of an integrated marketing campaign. That said we would still see personalised direct mail much more responsive"
Monday 4 April 2011
Direct mail was the top performing media, according to latest industry figures
The Advertising Association/Warc Expenditure Report reveals that spend on direct mail was up 12.7 per cent in the fourth quarter of 2010. Coming in at a very close second was TV, at 12 per cent.
Total spend on direct mail stood at £1.68bn in 2009, rising to £1.71bn in 2010.
Overall, 2010 was a good year for the UK advertising market, which saw a of 6.9 per cent rise to £15.5bn, making it the strongest year for adspend growth since the dotcom boom of 2000.
www.cflmarketing.co.uk
Total spend on direct mail stood at £1.68bn in 2009, rising to £1.71bn in 2010.
Overall, 2010 was a good year for the UK advertising market, which saw a of 6.9 per cent rise to £15.5bn, making it the strongest year for adspend growth since the dotcom boom of 2000.
www.cflmarketing.co.uk
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