Direct mail and digital most successful combo in driving customer acquisition

The digitalisation of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct 
marketing tactics with digital technology. That is particularly true for new customer acquisition tactics.

Effective direct marketers understand, support and leverage an integrated approach for customer acquisition.

Direct mail will always be a leading channel for customer acquisition. With marketers now able to layer on the interactive elements which drive prospects to the Web and personalised content, they're bound to see a boost in response and the conversion of their top prospects.

For details on how you integrate your marketing effort, call us on 01225 782669. www.cflmarketing.co.uk