The Advertising Association/Warc Expenditure Report reveals that spend on direct mail was up 12.7 per cent in the fourth quarter of 2010. Coming in at a very close second was TV, at 12 per cent.
Total spend on direct mail stood at £1.68bn in 2009, rising to £1.71bn in 2010.
Overall, 2010 was a good year for the UK advertising market, which saw a of 6.9 per cent rise to £15.5bn, making it the strongest year for adspend growth since the dotcom boom of 2000.
www.cflmarketing.co.uk
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