Students are going out more, says new research

Students are going out more often despite the difficult economic conditions, according to a new study from CGA that says they spend up to £3.2bn per year on nights out.
The survey of 2,500 students also found they consume more than 10% of all on-trade serves during term time alone.

According to the CGA Student Report 2012, more students surveyed said they are going out more often than a year ago than those saying they are going out less.

The report dismisses the stereotype that their purchase decisions are based on price alone. It also points to a growing demand among for outlets beyond traditional student-focused venues.

Kylie Poole at CGA said: “Students are a critical market for many pubs but their attitudes and behaviours are notoriously fast changing, especially at the moment given the trend towards living at home, the growing number of mature students and the impact of increased tuition fees.

"Our report confirms that students today are very different to the old stereotype: their tastes and preferences are highly sophisticated and they are demanding more from their on trade experiences than ever before.

“Students are traditionally painted as a fairly basic bunch only interested in the cheapest products, but our research found quite the opposite. The modern student population is increasingly diverse with a growing proportion seeking to indulge their luxury tastes on a limited budget.

“Our research suggests that certain student types will trade up whenever they can and have a sharp awareness of premium products, often seen as occasional treat.”

So what are you doing to target these students? - We have put together a presentation in 2011 (in conjunction with a current Media Student) to show you how to access this hard to reach market.

Please see the presentation below.

Accessing students

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UK Population is growing......and we have their names!

The UK Population is growing year on year and is now up to over 63 million.. that's up over 3 million in the last decade.

One the the biggest increases has been in the 18-30 age bracket with just under 10 million people in England and Wales alone at the end of 2011.

The good news is we have access to their names, addresses, their birthday how much they earn, and even how often they go out!

CFL can compile a list to fit your campaign, given pretty much any profile you can think of. We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
 

Whether it's topping up your own data or a complete list, we've got what you need. Just simply ask us how many people are in a 5 or 10 mile radius of your venue and what age groups you are looking for and we will provide you with a detailed breakdown!

but it does not stop there...

We can also create the Direct Mailing activity to send them!. From our most famous product, targeted birthday mailings to opening campaigns and launches, loyalty mailings, newsletters, events, promotions and memberships - if you want to mail it, we can handle it. We can target your audience, design your mailing pack, supply stock, help you produce the right message, print, personalise and with both machine and hand enclosing.

Aside to this we can also help you build and maintain your own database of warm customers.

From a database of hundreds to a database of hundreds of thousands, CFL have both the knowledge and capacity to handle all your database requirements. 

Even if you have no database, our skilled client services team will custom build a solution to meet your needs. All our databases are run through PAF software to clean any incomplete addresses, and regularly checked for duplications to minimise wastage. They are checked regularly against the MORT file, which removes deceased records, the MPS and TPS file (mailing/telephone preference service) which removes those who have opted out of specific lists, and the Goneaway Suppression file.

We do all this to ensure you have the best data possible at your fingertips for your marketing campaigns.

Simply call us on 01225 782669 or log on to www.cflmarketing.co.uk/offer to request a count or sample pack.

Advert Design for Pubs

Are you thinking of putting an advert in a local magazine or paper?... Who is doing the design for you?

People think of CFL as a Direct Marketing Agency or Database Specialists...however we also have a full Design Studio.

Our creatives can work to deliver any supplied brief - that's a given. Our talent and flair really shows when we deliver on a brief you didn't know in the first place!!

We specialise in the Leisure and Retail Sector, especially for Pubs, Restaurants and the Licensed Trade

From as little as £25 we deliver on the strength of our ideas.

We can even place the advert for you whether it's a local trade magazine advert through to a National newspaper.

With expert knowledge of advert formats, sizes and layout, we can also help with type setting and even copy writing and editing.

We can also create artwork for HTML Emails, Web banners, Facebook Images or any other Social Media Profiles.

Call Phil on 01225 782669 or log onto www.cflmarketing.co.uk

Please see some examples below of our pub advert designs.

The CFL Media Console - Dynamic Database Management

From a database of hundreds to a database of hundreds of thousands, CFL have both the knowledge and capacity to handle all your database requirements.
Even if you have no database, our skilled client services team will custom build a solution to meet your needs. All our databases are run through PAF software to clean any incomplete addresses, and regularly checked for duplications to minimise wastage. They are checked regularly against the MORT file, which removes deceased records, the MPS and TPS file (mailing/telephone preference service) which removes those who have opted out of specific lists, and the Goneaway Suppression file.

We do all this to ensure you have the best data possible at your fingertips for your marketing campaigns.

Using one of our latest products - The CFL Media Console - we can handle all aspects of E-Marketing. The Console gives the user online access to their venue database form which they can choose to:

• Input and view your data
• Mass Data Upload
• Segment and catagorise your data
• Send an SMS broadcast to all or selected parts of their database.
• Set up two-way interactive campaigns such as text-to-win competitions.

CFL can also send out 1 off high volume SMS broadcasts from a given database using the console.

The console is a complete online database management system covering all aspects of direct marketing

www.cflmarketing.co.uk

5 Ways to Engage New Social Media Followers

Getting new social media followers is always a good sign for a company that is trying to grow their influence and reach new customers. However, there’s a right way and a wrong way to engage social media followers. If you don’t do anything but add followers to your list, approve comments and give “likes” on your own posts, you’re missing out on all that social media can bring your organization. There are five ways to engage new social media followers across the board. No matter what social media platform you’re concentrated on, you can use these tips to get better engagement levels and build a community.

Listen
Social media isn’t just about broadcasting your message. You also need to listen to your followers as well. This will help you figure out what they are interested in so you can share accordingly. Make it a point to create lists on Twitter or Facebook that target specific types of ideal clients. Use those lists to monitor conversations and take note of what your market is actively discussing. Not only will this help you engage with your audience, but you’ll find new opportunities to share and connect with them.


Use surveys to target social content
Surveys can be a wonderful tool in engaging social media followers. Everyone loves to share their opinion! By using surveys as part of your social media activities, you can get your followers involved with your company and pinpoint exactly what they want to know. Direct new social media followers to a standard (and short) survey. Not everyone will participate but there will be enough people responding that you’ll get a good idea of what will help keep and engage your audience.

 Actually be social
So many business use social media as a broadcast medium only. By being social with your followers, you’ll make an impact and set yourself apart from the competition. Engage in a dialogue! Ask questions of your followers and respond to their comments and questions. Don’t ignore what they have to say – or they won’t be fans and followers for very long.

Curate and share
No one wants to spend time with a person in real life who talks about themselves all of the time. The same goes for social media usage. You’ve got to vary your own social media updates with content from other people. Re-Tweet and Share content that comes from other sources. Not only will your followers appreciate the broad variety of content that you offer, they’ll also be more likely to share your content.

Build a strong content marketing foundation
Your social media usage is just a small part of what you have to offer. It’s a tool – not a be all and end all platform. Twitter, Facebook and Google+ usage are going to be a whole lot more useful if you have some great content to back it up. Blog posts, email marketing newsletters, videos and infographics will round out your social media marketing efforts and give your followers the value they are looking for.

For more information on Online and Digital Marketing please log onto www.cflmarketing.co.uk

Mapping Out the High Street

Consumers are increasingly happy to receive marketing messages via their mobile phones, as long as they offer something of specific, targeted value. Location-based marketing is a great way for brands to do just that

The first stage of the web was about ‘what’, and the second stage was about ‘who’.  The Third stage will be all about ‘where’.”

This is the view of Diana LaGattuta, marketing director of Nokia’s Location & Commerce business unit, which powers location-based marketing for brands.

There’s plenty of evidence emerging to back her up. Google figures show 40% of searches already have a local intent, and mobile search is growing dramatically. Morgan Stanley predicts the number of searches done on phones will overtake those done on desktop PCs by next year.

The retail sector is on the frontline of these changes, for a number of reasons. The high street needs to respond to changing behaviour that is seeing customers researching purchases while they’re in store, comparing prices between onand offline outlets. It’s also an opportunity to add location-based information to existing demographic data, allowing for much better targeting. And location gives retailers a way to link their onand offline messaging.

Figures suggest there is much enthusiasm for location-based services, with 19% of mobile users worldwide already using them, mainly via maps. That amounts to 15.2 million people in the UK, according to ComScore.

More importantly for marketers, O2 Media figures suggest seven out of 10 smartphone users are positive about receiving location-based messaging. This is backed up by research from location-based marketing specialists JiWire last year, which discovered that 69% of UK users would be happy to share their location to receive relevant content.

For brands that have experimented with location-based marketing, results have been encouraging. Now comes the need to understand how the approach fits with their other marketing activities.

Brands will need to consider an insight from the US that redemption of vouchers is surprisingly time dependent.

Most location-based marketing has been focused on ‘nearby’, so time is an interesting factor, If you’re trying to catch people near your venue, you’re not going to get them to change their behaviour in the moment. It’s more about awareness so they come back the next day. Ultimately, retailers will use mobile as a loyalty tool; vouchering will still be present, however i may not change behaviour in the moment very often.”

For more information on Mobile Marketing contact CFL Marketing on 01225 782669, whether it integrating SMS into your marketing mix or for more information on the CFL Media Console.

Firms failing to integrate their marketing

Companies are failing to integrate email with other channels, according to Econsultancy’s Cross-Channel Marketing Report, published in association with Responsys.

Only 29% are integrating email with direct mail, 24% with search engine marketing, 14% with display advertising and 14% with mobile marketing.

And, while around half (49%) of companies integrate mobile into broader marketing campaigns, of these, 35% say integration is very basic.

Most businesses are still in the early stage of developing an integrated approach to marketing, with 25% of companies saying that a lack of a clearly defined strategy was the greatest barrier to developing an integrated approach to their marketing.

Marketers are most likely to be integrating on-site content management (44%) and search engine marketing (37%) with display advertising.

Integrating display advertising with online channels increases conversion rates – 70% of companies integrating search engine marketing saw a rise in conversions while 55% said mobile led to an uplift.

The report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.

For more information on how CFL can aid you in integrating Email Marketing with other channels, please see the presentation below.

Integrated Email Marketing Best Practice

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Strike gold during the Olympics 2012

As you will know the Olympics is fast approaching (Friday the 27th July)

Whether you are a London venue expecting extra footfall or you are thinking of putting on an Olympic themed promotion, its an excellent opportunity to drive extra custom through your business.

CFL Marketing can help you build a custom promotion to bring the crowds in.

Whether its sporting based games or promotions, Olympic club discounts, fancy dress, themed parties and events we have it covered.

Call us on 01225 782669 or log onto http://www.cflmarketing.co.uk/offers to request a sample pack

Please see below some ideas -