UK consumers are visiting pubs, clubs and restaurants more often - but spending less - as “austerity fatigue” kicks in.
That’s according to a survey of 3,000 consumers, which found that visits to pubs/bars, restaurants and late-night venues increased by 2.2%, 4% and 10.5% respectively compared to a survey one year ago.
Monthly visits to pubs and bars increased from 4.3 in summer 2010 to 4.6. Visits to restaurants increased slightly, from 2.5 to 2.6 per month, and for late-night venues they also crept up from 1.9 to 2.1.
It’s the first time that each sector has seen an increase.
However, the latest report shows that average spend per visit in pubs and bars fell 9.5% to £14.69. For restaurants, the decline is 8% to £15.90, and for late-night bars it’s 12.4% to £24.04.
According to the survey, 48% of consumers said their disposable income has fallen in the last six months, while just 6% said it had increased. Over the past year average national household income fell £640 to £30,584, the survey found.
The survey also highlighted big differences in spending patterns across the country.
For pubs and bars, the biggest spenders are in the north west at £999 per year, compared to £490 in the East Midlands.
Londoners are the highest spenders in restaurants, spending £889 pa, with consumers in the capital spending at least £200 more per year than any other region. Again, spend was the lowest in the East Midlands, at £332.
Even though consumers continue to keep close watch on their spending, this is good news for operators with strong propositions because ultimately no leisure business can survive without customers coming through the door. - Its the perfect opportunity for operators to market to consumers and promote offers on site.
For operators, this more budgeted approach to leisure still presents opportunities to cross-sell and up-sell, and more people coming through the doors shows that operators’ sales initiatives and marketing plans are starting to work.
Need help promoting your venue? www.cflmarketing.co.uk
Tuesday, 14 February 2012
Monday, 13 February 2012
Half of new licensees can't find specialist advice
Half (49%) of new publicans and club owners admit they are struggling because they don’t know where to go for specialist advice and guidance on setting up and running their own business.
That’s according to a survey from People 1st, the sector skills council for hospitality, passenger, transport, travel and tourism.
Its findings also highlighted that having access to expert support – in particular financial, marketing and business planning – would have made a “critical difference” to four out of ten of those interviewed.
The survey questioned 418 pubs, bars and nightclubs, of which 61 had been open for less than three years.
Publicans, in particular, have unique issues and need access to specialist professionals who really understand their business.
CFL Have been helping Pubs, Bars, Clubs, Breweries and Licensed Leisure companies with all their marketing needs for the last 3 decades
Throughout all of this CFL have provided unique, effective and relevant direct marketing solutions to our customers, using a product portfolio covering all aspects of direct marketing - from Direct Mail to Digital Marketing.
Possessing that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call. - 01225 782669 or email philm@cflmarketing.co.uk
That’s according to a survey from People 1st, the sector skills council for hospitality, passenger, transport, travel and tourism.
Its findings also highlighted that having access to expert support – in particular financial, marketing and business planning – would have made a “critical difference” to four out of ten of those interviewed.
The survey questioned 418 pubs, bars and nightclubs, of which 61 had been open for less than three years.
Publicans, in particular, have unique issues and need access to specialist professionals who really understand their business.
CFL Have been helping Pubs, Bars, Clubs, Breweries and Licensed Leisure companies with all their marketing needs for the last 3 decades
Throughout all of this CFL have provided unique, effective and relevant direct marketing solutions to our customers, using a product portfolio covering all aspects of direct marketing - from Direct Mail to Digital Marketing.
Possessing that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call. - 01225 782669 or email philm@cflmarketing.co.uk
Tuesday, 7 February 2012
Paddy's big party!
Are you aware St. Patrick's day in on a Saturday this year? - What do you have planned for the 17th March?
The January sales are over... Valentines has been and gone so St. Patrick's day in the next big weekend in the calendar.
We all know its tough out there...so its the perfect opportunity to use the luck of the Irish and drive custom to your venue.
Let the Guinness flow and enjoy the craic! - not to mention the Six nations rugby!
So why not contact CFL to build a targeted promotion?
Whether its Design, Posters, Flyers, Mailings, Door Drops, Banners, Emails,Web Sites, Social Media, Data Capture or SMS text messages, we can help!
CFL posses that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement.
Take a look at some examples of our work below
Remember – don’t just leave it and hope things will pick up.. drop us a line 01225 782669 - or email philm@cflmarketing.co.uk
The January sales are over... Valentines has been and gone so St. Patrick's day in the next big weekend in the calendar.
We all know its tough out there...so its the perfect opportunity to use the luck of the Irish and drive custom to your venue.
Let the Guinness flow and enjoy the craic! - not to mention the Six nations rugby!
So why not contact CFL to build a targeted promotion?
Whether its Design, Posters, Flyers, Mailings, Door Drops, Banners, Emails,Web Sites, Social Media, Data Capture or SMS text messages, we can help!
CFL posses that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement.
Take a look at some examples of our work below
Remember – don’t just leave it and hope things will pick up.. drop us a line 01225 782669 - or email philm@cflmarketing.co.uk
Monday, 16 January 2012
Need artwork for an advert??
Are you thinking of putting an advert in a local magazine or paper?... Who is doing the design for you?
People think of CFL as a Direct Marketing Agency or Database Specialists...however we also have a full Design Studio.
Our designers can work to deliver any supplied brief - that's a given. Where our talent and flair really shows is when we deliver on a brief you didn't know in the first place!!
We specialise in the Leisure and Retail Sector, especially for the Licensed Trade
For a very competitive rate we deliver on the strength of our ideas.
We can even place the advert for you whether is a local trade magazine advert through to a National news paper.
We can also create artwork for HTML Emails, Web banners, Facebook Images or any other Social Media Profiles.
Call Paul or Clare on 01225 782669 or log onto www.cflmarketing.co.uk
Please see some examples below of our advert designs.
People think of CFL as a Direct Marketing Agency or Database Specialists...however we also have a full Design Studio.
Our designers can work to deliver any supplied brief - that's a given. Where our talent and flair really shows is when we deliver on a brief you didn't know in the first place!!
We specialise in the Leisure and Retail Sector, especially for the Licensed Trade
For a very competitive rate we deliver on the strength of our ideas.
We can even place the advert for you whether is a local trade magazine advert through to a National news paper.
We can also create artwork for HTML Emails, Web banners, Facebook Images or any other Social Media Profiles.
Call Paul or Clare on 01225 782669 or log onto www.cflmarketing.co.uk
Please see some examples below of our advert designs.
Thursday, 12 January 2012
Discount vouchers remain popular for eating out.
Two-thirds of people have used a discount voucher when eating out, although just 18% say they go out more often as a result of the vouchers, according to new survey from Deloitte.
The Taste of the Nation survey of 3,000 people found that 59% have used a special offer voucher when eating out, with 48% of people claiming they use vouchers in a bar or pub.
However, 25% say they go out more often than they otherwise would as a result of an outlet offering vouchers and only (18%) would stop visiting an outlet if vouchers were no longer provided.
Jon Lake, corporate finance director in the licensed retail group at Deloitte, said: “Vouchers have proved an effective tactic by some operators for encouraging consumers to eat in their outlets, and have risen in popularity since the recession.
However, the popularity of some of these schemes has raised concerns some operators are now reliant on them.
“In the run up to Christmas, voucher offers were removed by some operators. Other outlets offered a different deal, such as three-for-two, instead of the more generous two-for-one and buy-one-get-one-free offers, or a gift with every main course.”
CFL Have been helping many pubs and restaurants with their pre and post Christmas discount voucher promotions both online and offline. Please see some examples below.
The Taste of the Nation survey of 3,000 people found that 59% have used a special offer voucher when eating out, with 48% of people claiming they use vouchers in a bar or pub.
However, 25% say they go out more often than they otherwise would as a result of an outlet offering vouchers and only (18%) would stop visiting an outlet if vouchers were no longer provided.
Jon Lake, corporate finance director in the licensed retail group at Deloitte, said: “Vouchers have proved an effective tactic by some operators for encouraging consumers to eat in their outlets, and have risen in popularity since the recession.
However, the popularity of some of these schemes has raised concerns some operators are now reliant on them.
“In the run up to Christmas, voucher offers were removed by some operators. Other outlets offered a different deal, such as three-for-two, instead of the more generous two-for-one and buy-one-get-one-free offers, or a gift with every main course.”
CFL Have been helping many pubs and restaurants with their pre and post Christmas discount voucher promotions both online and offline. Please see some examples below.
5 email marketing insights for 2012
MarketingSherpa recently published the 2012 edition of its Email Marketing Benchmark Report and once again, it’s full of really interesting insights.
Yes, it’s a report that focuses mainly on the US market (only 16% of the 2,735 respondents are based in Europe) but I still think we can learn a thing or two from the findings of this report. I’ve chosen these five findings to share with you:
1. Relevance and timing issues
Only 28% of marketers report their messages contained relevant content, are sent on time to targeted subscribers, and had a clear conversion goal.
What does this mean? To stand out in today’s overloaded inboxes, you need to consistently provide value to your subscribers. You can’t just continue to send everything to everybody. Instead, make sure that each and every message is well targeted and relevant to the person that receives it. Otherwise, your messages will get deleted, even before they were opened.
2. Marketers confident in email ROI
More than a quarter of senior marketer executives felt email is producing ROI, and almost half believe it will eventually produce returns.
What does this mean? It’s obviously crucial to get management buy-in if you want to increase your email marketing budget/resources. The best way to get their buy-in is by showing them the impact of email on the marketing-sales funnel. If you can’t measure how much money your email programme is contributing, focus on how many (sales-ready) leads you are generating, rather than reporting only on the opens and clicks of your campaigns.
3. Wise list growth tactics
37% of marketers say their organisations shared premium or educational content in exchange for an email address. Sweepstakes (used by only 10% of marketers) and gift cards (used by 6%) are not very popular when it comes to growing your list.
What does this mean? Incentives are often used by marketers to persuade web visitor to give them their email address.
The trick is to find the right incentive. You don’t want to get just any email address; you want to get email addresses from people that are likely to buy your products or services. You’d probably get a ton of email addresses if the incentive is something that attracts to the general population (like the ubiquitous iPad giveaway), but will they also be interested in your products?
Experience has taught me that email addresses collected using sweepstakes, giveaways and contests typically don’t perform very well in terms of open and click-through rates.
4. Email budgets on the rise
67% of marketers plan to increase their email budget in 2012, with 20% planning to increase it more than 30%.
What does this mean? Email marketing is still a crucial component of your online marketing strategy and, if executed well, it will drive a lot of business and revenue at a low cost. But marketers need to invest in strategy, expertise, integration of systems and resources.
5. Value of automated, triggered emails
90% of marketers found that sending emails automatically to a subscriber based on triggers like planned dates, events or behaviours are the most effective tactic to improve relevant communications.
What does this mean? The great thing about automated email messages based on triggers is that you typically set these messages up, optimise them and then sit back and watch the results come in while you focus on getting another automated message set up.
Quick wins in email marketing
If you don’t have a lot of resources to dedicate to email marketing, focus your efforts on automating email campaigns where possible. The top four automated messages include welcome emails, thank you emails, transactional emails and post-purchase emails.
Yes, it’s a report that focuses mainly on the US market (only 16% of the 2,735 respondents are based in Europe) but I still think we can learn a thing or two from the findings of this report. I’ve chosen these five findings to share with you:
1. Relevance and timing issues
Only 28% of marketers report their messages contained relevant content, are sent on time to targeted subscribers, and had a clear conversion goal.
What does this mean? To stand out in today’s overloaded inboxes, you need to consistently provide value to your subscribers. You can’t just continue to send everything to everybody. Instead, make sure that each and every message is well targeted and relevant to the person that receives it. Otherwise, your messages will get deleted, even before they were opened.
2. Marketers confident in email ROI
More than a quarter of senior marketer executives felt email is producing ROI, and almost half believe it will eventually produce returns.
What does this mean? It’s obviously crucial to get management buy-in if you want to increase your email marketing budget/resources. The best way to get their buy-in is by showing them the impact of email on the marketing-sales funnel. If you can’t measure how much money your email programme is contributing, focus on how many (sales-ready) leads you are generating, rather than reporting only on the opens and clicks of your campaigns.
3. Wise list growth tactics
37% of marketers say their organisations shared premium or educational content in exchange for an email address. Sweepstakes (used by only 10% of marketers) and gift cards (used by 6%) are not very popular when it comes to growing your list.
What does this mean? Incentives are often used by marketers to persuade web visitor to give them their email address.
The trick is to find the right incentive. You don’t want to get just any email address; you want to get email addresses from people that are likely to buy your products or services. You’d probably get a ton of email addresses if the incentive is something that attracts to the general population (like the ubiquitous iPad giveaway), but will they also be interested in your products?
Experience has taught me that email addresses collected using sweepstakes, giveaways and contests typically don’t perform very well in terms of open and click-through rates.
4. Email budgets on the rise
67% of marketers plan to increase their email budget in 2012, with 20% planning to increase it more than 30%.
What does this mean? Email marketing is still a crucial component of your online marketing strategy and, if executed well, it will drive a lot of business and revenue at a low cost. But marketers need to invest in strategy, expertise, integration of systems and resources.
5. Value of automated, triggered emails
90% of marketers found that sending emails automatically to a subscriber based on triggers like planned dates, events or behaviours are the most effective tactic to improve relevant communications.
What does this mean? The great thing about automated email messages based on triggers is that you typically set these messages up, optimise them and then sit back and watch the results come in while you focus on getting another automated message set up.
Quick wins in email marketing
If you don’t have a lot of resources to dedicate to email marketing, focus your efforts on automating email campaigns where possible. The top four automated messages include welcome emails, thank you emails, transactional emails and post-purchase emails.
Text is best for mobile promotions European consumers chime, new report reveals
Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by theDirect Marketing Association (DMA) has revealed.
The study conducted by Toluna QuickSurveyson behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving promotional offers via SMS, compared to 15 per cent who favour mobile web.
For consumers in Germany and France, 58 per cent and 60 per cent respectively opt for SMS as their preferred channel for receiving mobile-based offers, whereas 21 per cent of consumers in both countries prefer mobile web.
In other findings, the research reports that 40 per cent of UK consumers are interested in being contacted via mobile by advertisers – four times as many consumers who said they would rather receive offers from their mobile network operators.
The study conducted by Toluna QuickSurveyson behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving promotional offers via SMS, compared to 15 per cent who favour mobile web.
For consumers in Germany and France, 58 per cent and 60 per cent respectively opt for SMS as their preferred channel for receiving mobile-based offers, whereas 21 per cent of consumers in both countries prefer mobile web.
In other findings, the research reports that 40 per cent of UK consumers are interested in being contacted via mobile by advertisers – four times as many consumers who said they would rather receive offers from their mobile network operators.
Subscribe to:
Posts (Atom)