Many of the UK's top brands are neglecting social media in their email marketing process, according to a new study by Return Path.
The research found that the vast majority of companies are not offering customers to chance to sign up to their social media efforts when they unsubscribe from email marketing messages.
Only one brand out of the 47 examined for the research highlighted alternation communication channels - RSS or widgets linking to Google and Yahoo - as part of the unsubscribe process.
None suggested that consumers could receive messages on social networking sites or via mobile marketing, the research found.
Email marketers shouldn't view unsubscribing customers as being uninterested in their brand; rather they should see it as a new opportunity to communicate with them in a different way.
Focusing on a subscriber's preferences can help increase open rates by 30 per cent.
CFL offer a full email marketing solution that can be used to support all aspects of Direct Marketing. To see how you can utilise a fully integrated marketing campaign, contact us on sales@cflmarketing.co.uk or log on to http://www.cflmarketing.co.uk/
Monday, 31 January 2011
All marketing will become direct marketing thanks to new sources of data, a new report suggests.
Direct marketing will become more popular over the coming years, a new report suggests. The study, which was written by Martin Hayward, said that new sources of data and insight will transform the marketing landscape and ensure that all forms of marketing become direct.
In the white paper, which was commissioned by Royal Mail, Mr Hayward predicts that the shift to increased direct marketing could lead to smaller budgets, partially because of improved efficiency and reduced waste.
He told Marketing Week that direct marketing has previously been seen as the "rather unglamorous tactical cousin of the real business of marketing", but said this is changing.
"The reality today is that all marketers will now need to embrace the targeting, measurement and rapid response skills pioneered in this discipline," he argued.
Earlier this month, the IPA/BDO Bellwether report found that spending on direct marketing increased during the third quarter of last year.
Here at CFL Marketing We know where they live, how much they earn, how old they are, how often they go out! with access to over 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of.
We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
Contact us for a count on sales@cflmarketing.co.uk or log onto http://www.cflmarketing.co.uk/services.html
In the white paper, which was commissioned by Royal Mail, Mr Hayward predicts that the shift to increased direct marketing could lead to smaller budgets, partially because of improved efficiency and reduced waste.
He told Marketing Week that direct marketing has previously been seen as the "rather unglamorous tactical cousin of the real business of marketing", but said this is changing.
"The reality today is that all marketers will now need to embrace the targeting, measurement and rapid response skills pioneered in this discipline," he argued.
Earlier this month, the IPA/BDO Bellwether report found that spending on direct marketing increased during the third quarter of last year.
Here at CFL Marketing We know where they live, how much they earn, how old they are, how often they go out! with access to over 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of.
We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
Contact us for a count on sales@cflmarketing.co.uk or log onto http://www.cflmarketing.co.uk/services.html
Thursday, 27 January 2011
CFL Marketing......on the move
CFL Marketing have been on the move this week!
Due to the additions to the Sales and Marketing, Client Services and Productions teams, and the increased client base and workload it was necessary to relocate to a bigger location.
The new CFL Offices boost a much larger office space, Creative suite, coupled with an expanded, custom built production unit.
Phil Martin, Marketing Manager, CFL Marketing said “we see this as a real step forward and is testament to all the hard work we have put in over this past year”
The New Unit is based in the Midlands Industrial Estate, Holt, Near Trowbridge.
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Marketers are ignoring mobile marketing, despite the opportunities if offers
Many brands in the UK continue to ignore mobile marketing, despite the rising usage of smartphones. Around 13 million consumers in the UK now have a smartphone but figures suggest that marketers are still shunning the platform.
Consumers are already searching for brands in the mobile space, but often struggle to find them because they haven't established a site for phone users.
Such brands are missing out on opportunities to engage with customers in ways not possible through other media,
Users can be targeted by their exact location, as well as their likes, dislikes and social circle, which means that messages can be tailored to the individual.
A recent study by Nielsen found that the UK's young people are the most active mobile internet users in Europe.
According to the research, 46 per cent of British mobile users aged between 15 and 24 had used their phone to access the internet within the past 30 days
If you would like Information on how CFL Markting can help you use mobile marketing within anintergrated marketing campaign, please drop us a line on 01225 705582 or log on to http://www.cflmarketing.co.uk/
Consumers are already searching for brands in the mobile space, but often struggle to find them because they haven't established a site for phone users.
Such brands are missing out on opportunities to engage with customers in ways not possible through other media,
Users can be targeted by their exact location, as well as their likes, dislikes and social circle, which means that messages can be tailored to the individual.
A recent study by Nielsen found that the UK's young people are the most active mobile internet users in Europe.
According to the research, 46 per cent of British mobile users aged between 15 and 24 had used their phone to access the internet within the past 30 days
If you would like Information on how CFL Markting can help you use mobile marketing within anintergrated marketing campaign, please drop us a line on 01225 705582 or log on to http://www.cflmarketing.co.uk/
Wednesday, 26 January 2011
Over 50s could be a good target market for mobile marketing campaigns, a new report suggests.
People over 50 are more likely to start using their phone for social networking purposes than those under 30, the latest research shows, which could impact on mobile marketing campaigns.
The study, from WPP-owned Kantar Media's TGI MobiLens, found that around 400,000 Brits over 50 use social networking sites on their phone, which represents a 52 per cent increase over the year.
Interestingly, this market could offer a number of opportunities as they are more likely to have spent more on expensive holidays or on credit or debit card purchases.
The research shows that the over 50s mobile social networking market is 85 per cent more likely to have spent over £2,500 on holidays in the last year compared to other mobile-owning adults.
Contact CFL Marketing to see how mobile phone marketing can work for you! 01225 705582
The study, from WPP-owned Kantar Media's TGI MobiLens, found that around 400,000 Brits over 50 use social networking sites on their phone, which represents a 52 per cent increase over the year.
Interestingly, this market could offer a number of opportunities as they are more likely to have spent more on expensive holidays or on credit or debit card purchases.
The research shows that the over 50s mobile social networking market is 85 per cent more likely to have spent over £2,500 on holidays in the last year compared to other mobile-owning adults.
Contact CFL Marketing to see how mobile phone marketing can work for you! 01225 705582
Companies increased their spend on direct marketing during the last three months of 2010
Spending on direct marketing, internet advertising and paid search increased during the fourth quarter of last year, the latest IPA/BDO Bellwether report shows.
However, the study also found that overall marketing budgets were revised downwards during the last three-month period, as marketers responded to the uncertain economic climate.
Some 22 per cent of companies revised their marketing budget down in quarter four, while 17 per cent increased their spend, leaving a net balance of -5.4.
However, the study also found that overall marketing budgets were revised downwards during the last three-month period, as marketers responded to the uncertain economic climate.
Some 22 per cent of companies revised their marketing budget down in quarter four, while 17 per cent increased their spend, leaving a net balance of -5.4.
Tuesday, 18 January 2011
CFL Marketing To Sponsor the IPM Awards
CFL Are pleased to announce they are to sponsor “Digital Promotion” Section of the IPM (Institute of Promotional Marketing) awards to be held on the 16th June, at the London Hilton, Park Lane.
For the past 40 years, they’ve been known as the ISP Awards. But just as the Institute of Sales Promotion was renamed the Institute of Promotional Marketing at the end of May 2010, so the ISP Awards have become the IPM Awards.
The judging panels for the awards will consist of senior promotional marketing practitioners
The IPM Awards is one of the most important milestones for our industry. It is not only a time to look back and reflect on your many outstanding campaigns and achievements, but also a celebration of excellence.
The Awards embraces all these disciplines and more, and this is our chance to celebrate the diversity and creativity of our amazing industry.
The IPM Call for Entry is now live, so if you want the chance for your work to be judged by an audience of your peers and selected as the best in the UK, have a look at what you have to do to enter - go to www.theipm.org.uk/awards
Phil Martin, Marketing Manager of CFL Marketing said “We are very happy to sponsor and be associated with the IPM Awards. Winning an IPM Award is a great acknowledgement here in the UK; but it can also be the springboard to even greater success, as all major IPM winners are entered into the IMC European Awards and then the MAAW Globes, which reward the best promotions worldwide. We wish the IPM and all Nominees the best of luck”
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