Over 50s could be a good target market for mobile marketing campaigns, a new report suggests.

People over 50 are more likely to start using their phone for social networking purposes than those under 30, the latest research shows, which could impact on mobile marketing campaigns.
The study, from WPP-owned Kantar Media's TGI MobiLens, found that around 400,000 Brits over 50 use social networking sites on their phone, which represents a 52 per cent increase over the year.

Interestingly, this market could offer a number of opportunities as they are more likely to have spent more on expensive holidays or on credit or debit card purchases.

The research shows that the over 50s mobile social networking market is 85 per cent more likely to have spent over £2,500 on holidays in the last year compared to other mobile-owning adults.

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