Many brands in the UK continue to ignore mobile marketing, despite the rising usage of smartphones. Around 13 million consumers in the UK now have a smartphone but figures suggest that marketers are still shunning the platform.
Consumers are already searching for brands in the mobile space, but often struggle to find them because they haven't established a site for phone users.
Such brands are missing out on opportunities to engage with customers in ways not possible through other media,
Users can be targeted by their exact location, as well as their likes, dislikes and social circle, which means that messages can be tailored to the individual.
A recent study by Nielsen found that the UK's young people are the most active mobile internet users in Europe.
According to the research, 46 per cent of British mobile users aged between 15 and 24 had used their phone to access the internet within the past 30 days
If you would like Information on how CFL Markting can help you use mobile marketing within anintergrated marketing campaign, please drop us a line on 01225 705582 or log on to http://www.cflmarketing.co.uk/
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