Easter eggstravaganza!!

Have you finalised your plans for the Easter Weekend yet??

As i'm sure you are aware Easter is fast approaching (22nd - 25th April)

Not only does this mean a long weekend but it also means the population of the UK will be off work looking for something to do!!

This is the perfect opportunity to drive people to your venues.

Why not contact CFL to build a targeted promotion!

CFL Possess that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement.

Remember - you don't have long, its less than a month away!! so drop us a line 01225 782669 - or email philm@cflmarketing.co.uk
www.cflmarketing.co.uk

Please see below some examples of mailings we sent last year.

Royal Mail announces measures to keep direct mail competitive

Royal Mail is looking into the possibility of introducing a payment-by-results price offer in a bid to ensure that direct mail stays competitive, which could interest brands assessing different mailing houses options.

According to Marketing Week, the move is part of a series of measures the postal operator is looking at in a bid to boost uptake of direct mail.

Details of the strategy are not yet clear, but it looks set to focus on risk reward.

Royal Mail media director Mark Thompson told the news provider that the offer would be a "real statement of intent".

Integrated Email Marketing Best Practice Presentation

Email is everywhere. Its tried and tested
We use it at work, at home, even while travelling, through the use of mobiles or smart phones and more recently platforms such as social networks and blogs.

It has become too big and too important for marketers to get wrong!

This presentation will give an insight of best practice of successful integrated email marketing campaigns.

Integrated Email Marketing Best Practice

View more presentations from CFL Marketing.

Email marketing 'still not targeted'

Many consumers feel the email marketing they receive is not relevant to them, a new study has found.

Companies are still failing to effectively target their email marketing messages, new research suggests.

According to the survey of 2,000 consumers from GI Insight, 53 per cent of those questioned did not believe the emails they received from brands were relevant to them.

Despite this, many consumers are interested in receiving email marketing messages, with 73 per cent admitting they had given a company they had purchased from permission to email them.

However, those questioned were less likely to allow a company which they had not bought from previously to contact them through email, the research also found.

There is a discrepancy between what brands send and what consumers want. For email to work as an effective medium for both the consumer and organisation, drilling down into customer data and using that obtained insight to more accurately target and personalise the email should become the norm.

CFL are about to release a new Integrated Email Marketing presentation.

Phil Martin, Marketing manager at CFL said "Email is everywhere. Its tried and tested. We use it at work, at home, even while travelling through mobiles or smart phones and more recently platforms such as social networks and blogs. It has become too big and too important for marketers to get wrong!

We hope our FREE presentation will give an insight of best practice of successful integrated email marketing campaigns".

CFL ahead of the game with their email marketing click through rates

According to the a recent report. SMEs achieved open rates of over 18 per cent with their email marketing last year, a report shows.

Sign-up.to's UK Email Marketing Benchmark Report also found that SMEs achieved a click-through rate of 3.29 per cent.

Restaurants showed the strongest performance, with an 28.19 per cent average open rate and a 6.64 per cent click-through rate.

Email marketing has become an established way for restaurateurs to engage directly with their customers and many are using it alongside social media activities to drive customers into their branches

Phil Martin, Marketing Manager, at CFL commented "we are seeing a similar trend, for one of our restaurant chain clients that we recently ran an email campaign for, we achieved a large click through rate of over 22% across their estate,

I think this is testament to our database expertise and the use of "warm" data coupled with our knowledge of email best practice, HTML template building, analytics, creative and marketing messages. In fact across all of our clients accounts we average a 21% click through rate.

Our best result this year was for a racing track which achieved a huge 33% open rate and 51% click through.

When this is used as part of an integrated marketing campaign, using different marketing mechanics, this is where you see a real benefit".

According to the study, which is based on the results of over 500 million email campaigns sent by UK companies, the biggest growth in performance over the year was in the business to business sales sector.

The news comes just weeks after a study by integrated communications agency Rocket found that email marketing is more effective at brand building and boosting sales than social media.

Contact CFL to see how we can grow your business via email marketing as part of an integrated marketing campaign- philm@cflmarketing.co.uk or call 01225 782669

Your Royal Wedding Invitation!

Are you sorted for Easter and royal wedding promotions?

As i'm sure you are aware Easter is fast approaching (22nd - 25th April) followed by the Royal Wedding and April bank holiday.(29th April- 2nd May)

Not only does this mean 2 long weekends in a row but it also means the population of the UK will be off work looking for something to do!!

This is the perfect opportunity to drive people to your venues.

Why not contact CFL to build a targeted promotion!

CFL Possess that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement.

We could even provide you data on Kate's and Williams in your area!!

Remember - you don't have long so drop us a line 01225 782669 - or email philm@cflmarketing.co.uk
www.cflmarketing.co.uk

Example Promotion

The key to success - direct mail.

Having a good understanding of the people you are targeting is key to the success of direct mail.

Brands who have a strong understanding of their customers and their value will find that their direct mail campaigns are more successful.

Knowing your customer value will influence mailing presentation and delivery method, what your offer is, and how often you mail,If you always take into account how much a customer is worth – it's hard to go wrong in direct mail.

It's simply is not enough to have data relating to age and rank, but knowing the hobbies of these people will be important.

Understanding customers digital journey.

It has been suggested. Marketers need a good understanding of their consumers.

Brands need to fully understand how customers arrive at their sites if they want to run effective creative marketing campaigns.

In a world where everyone is online, it's more important than ever for marketers to understand the entire customer journey and use this information to enhance the customer experience.

Having a full understanding of the consumer is also key for direct mail campaigns.

If you would like to find out how a fully integrated digital marketing campaign can work for you please give us a call on 01225 782669. www.cflmarketing.co.uk

Simple Mobile Marketing Works!

For marketers, mobile technology is a dream come true. We are able to send the right offer to the right consumer, at just the right moment: the point of decision.
Research firm Gartner notes that mobile marketing promotions typically earn responses in the 5% to 20% range, and often higher, especially when the offers are personalised using purchase data. 


Mobile Marketing doesn't have to be complicated. Many people assume that the key to mobile marketing is developing a sexy app for smartphone users, but getting started can be a lot simpler than that. Virtually any mobile phone can accept text messages.

Coupon offers are effective. Two out of three consumers say that coupon offers are the most effective way to reach them, and today's paperless coupon technology is the best way of issuing coupons to mobile users. 


Mobile offers a range of new capabilities as well, including location-based services and barcode scanning, which gives marketers the ability to reach consumers at the moment of choice when purchase decisions are being made.


The greatest power of mobile promotion is the ability to reach people who have expressed an interest in hearing from you. Basing offers on past purchase behavior is an ideal strategy. This means integrating mobile marketing with your loyalty program.


For retailers, the real upside is in collaborative programs that combine loyalty data and insights, and reach consumers via multiple digital channels to build sales and loyalty for both sides.

www.cflmarketing.co.uk