The key to success - direct mail.

Having a good understanding of the people you are targeting is key to the success of direct mail.

Brands who have a strong understanding of their customers and their value will find that their direct mail campaigns are more successful.

Knowing your customer value will influence mailing presentation and delivery method, what your offer is, and how often you mail,If you always take into account how much a customer is worth – it's hard to go wrong in direct mail.

It's simply is not enough to have data relating to age and rank, but knowing the hobbies of these people will be important.