Royal Mail is looking into the possibility of introducing a payment-by-results price offer in a bid to ensure that direct mail stays competitive, which could interest brands assessing different mailing houses options.
According to Marketing Week, the move is part of a series of measures the postal operator is looking at in a bid to boost uptake of direct mail.
Details of the strategy are not yet clear, but it looks set to focus on risk reward.
Royal Mail media director Mark Thompson told the news provider that the offer would be a "real statement of intent".
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