Direct marketing budgets get a boost

The results of the latest IPA/BDO Bellwether survey reveal a boost in direct marketing budgets.

Overall, UK marketing budgets are down in Q2 for the third consecutive quarter, but direct marketing budgets are up. Direct marketing budgets increased 2.5% in the three months to 30 June.

Internet advertising budgets are also up, but by a smaller have seen a drop-off (up 1.9%, compared to a 9.3% increase in Q1). Internet search also grew – by 4.6% - a slight drop from the 4.3% increase in Q1.

With 22% of UK firms reporting a cut in marketing budgets, it is clear that business confidence has fallen and the outlook for the economy is more pessimistic.

Speaking to Marketing Week Mel Cruickshank, chairman of IPA’s direct marketing group said companies “are turning to direct marketing to provide return on investment against marketing spend”.

For more information on building and integrated direct marketing campaign, contact CFL Marketing on 01225 782669 or log onto www.cflmarketing.co.uk