Don't let your customers fade from view

Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.


Data may be the magic ingredient that allows marketers to finetune their targeting, but research exclusive to Marketing Week shows that consumers have become significantly less willing to provide their details to brands.

According to the latest Data Tracker, conducted by consultancy fast.MAP and the Direct Marketing Association (DMA), incentives to provide data, such as store cards, discounts, money-off vouchers and free samples, are losing their appeal for increasingly critical consumers.

CFL Marketing have created a Data Capture Best Practice presentation to help brand maximise the capture of customer data. See the presentation below or log onto www.cflmarketing.co.uk

Data Capture - 12 tips

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