“Green” DM service that offers physical mail opt-out launched

A new service that allows consumers to choose to receive DM by post or email has launched.

People signing up for the Green Preference Service will allow people to opt-out of receiving physical mail, instead setting up a “web box” to receive DM electronically.

Direct marketers pay to use the service to check the channel customers prefer to receive information. If email, brands can send a message to their web box.