Royal Mail delays decision on stamping its mark on mail

Direct Marketing industry have welcomed Royal Mail’s announcement that it is now ‘taking additional time’ to consider its proposal to stamp all bulk mail with the message ‘Delivered by the Royal Mail’.

Before Royal Mail made its announcement today (26 July), the mailing industry was on a two-month notice period until its new initiative was due to come into effect.

The industry has reacted with a mixture of horror and anger at the proposals, with manydirect mail service providers and clients complaining about ceding control of the area of the envelope that is reserved for their branding and messaging. Many others have argued that the short notice period would leave them out of pocket from having to change creative work and scrapping stockpiles of printed envelopes.