Email marketing drives more traffic to retailer websites in the UK compared to social media sites, the latest research has revealed.
According to a study of 10,000 visitors to the biggest e-retail sites, which was carried out by market research company ForeSee, consumers think communication from brands via email is far more acceptable than social networking interactions.
Although 64 per cent said they would not mind being contacted through a promotional email, only two per cent said they would be happy to receive such messages from retailers through social networking sites.
To see how email marketing can work for you logon to http://www.cflmarketing.co.uk/ or call 01225 782669
Monday, 14 February 2011
Consistency 'the key to email marketing success"
Consistency of design is vital to ensuring the success of email marketing initiatives, it has been claimed.
The key to the success of email marketing initiatives on a long-term basis is consistency, according to one specialist.
Marketing expert Steve McGrath told Utalk that organisations contemplating the use of address verification tools will find that the design needs to be consistent if the initiatives are to be as effective as possible.
He advised: "Follow your consistency through to your templates and stick to the same (or at least a similar) design depending on if you are sending out your newsletter, promotional or transactional email."
The expert added that this is the key to boosting brand awareness and ensuring that customers recognise the emails simply by their design.
Meanwhile, according to a recent study of 10,000 visitors to the largest e-retail sites carried out by market research company ForeSee, the majority of consumers believe that communication from brands through email is far more acceptable than social networking interactions.
To see how email marketing can work for you logon to http://www.cflmarketing.co.uk/ or call 01225 782669
The key to the success of email marketing initiatives on a long-term basis is consistency, according to one specialist.
Marketing expert Steve McGrath told Utalk that organisations contemplating the use of address verification tools will find that the design needs to be consistent if the initiatives are to be as effective as possible.
He advised: "Follow your consistency through to your templates and stick to the same (or at least a similar) design depending on if you are sending out your newsletter, promotional or transactional email."
The expert added that this is the key to boosting brand awareness and ensuring that customers recognise the emails simply by their design.
Meanwhile, according to a recent study of 10,000 visitors to the largest e-retail sites carried out by market research company ForeSee, the majority of consumers believe that communication from brands through email is far more acceptable than social networking interactions.
To see how email marketing can work for you logon to http://www.cflmarketing.co.uk/ or call 01225 782669
Thursday, 3 February 2011
Mobile Marketing on the up
Mobile marketing looks set to become more important this year, with brands planning to increase their spend on the platform, according to the latest research.
The study, which was carried out by the Mobile Marketing Association and the Association of National Advertisers, suggests that 88 per cent of client-side marketers will use the platform this year.
Three-quarters of those questioned said they expect to increase spending on mobile marketing campaigns, by an average of 59 per cent on 2010's spend.
http://www.cflmarketing.co.uk/services.html
The study, which was carried out by the Mobile Marketing Association and the Association of National Advertisers, suggests that 88 per cent of client-side marketers will use the platform this year.
Three-quarters of those questioned said they expect to increase spending on mobile marketing campaigns, by an average of 59 per cent on 2010's spend.
http://www.cflmarketing.co.uk/services.html
Wednesday, 2 February 2011
10 Tips to ensure your direct mail is opened!
Research has shown we have three seconds to convince our target to open our mailing. If we don't hook people then, it will be lost to the bin!.
Nearly three-quarters of all envelopes mailed are plain white like most of the other envelopes, look and feel like every other envelope in our target's mailbox.
Fortunately, there are things you can do to prompt people to open your mailers, and some of them appeal directly to the way human brains are hardwired.
1. Opportunities that are limited to certain groups of people or to certain times are perceived as more valuable than others. Therefore, they can trigger an instinctive response. Try a date or an "urgency phrase" like "Update," "Response Needed" or "Second Notice" stamped on your envelope.
2. Use "eye magnet" words. Numerous eye-tracking studies have revealed that certain words simply attract the human eye more than others. Write your teaser copy using words like "announcing," "introducing," "new," "now," "finally" and "soon" to increase your target's engagement with your piece.
3. When people aren't sure what decision to make, they look to others and do what they do. To trigger this response, use customer testimonials or stats about how many customers you have.
4. People are often more motivated by the avoidance of pain than the achievement of pleasure. So instead of saying "Take advantage of this great offer," you should try "Don't miss this great offer."
5. Design your mailing to slide in under the radar. People will quickly scan a piece of mail to determine if they need to open it. If your piece looks important or official, it's much more likely to get opened.
6. Personalisation is key – make sure the recipiants name is clearly used throughout the piece. This tends to work best when digital print is used and is integrated into the artwork.
7. Don’t use an envelope at all! – Avoid the mailer not being opened at all – use a postcard, tabbed folded card or even a transparrent polybag – The Recipiant will be able to see the detail instantly on the door mat!.
8. Make sure the design and creative is fit for purpose – not just pretty to look at but easy to read, and inline with the target audience.
9. Implement the Hiarachcy of messaging – 1. Who is it from, 2. What is the offer, 3. What is the sub-offer, 4. Rersponse mrchanic, 5. Support Copy…..You have a very short length of time to get from message 1 to 4 before the decision is made to respond (or not) to the mailing.
10. Less is very often more! What can be sacrificed to ensure the best communication?
If you would like to see some examples of direct mail that works...please give us a call on 01225 782669 or log onto http://www.cflmarketing.co.uk/
Nearly three-quarters of all envelopes mailed are plain white like most of the other envelopes, look and feel like every other envelope in our target's mailbox.
Fortunately, there are things you can do to prompt people to open your mailers, and some of them appeal directly to the way human brains are hardwired.
1. Opportunities that are limited to certain groups of people or to certain times are perceived as more valuable than others. Therefore, they can trigger an instinctive response. Try a date or an "urgency phrase" like "Update," "Response Needed" or "Second Notice" stamped on your envelope.
2. Use "eye magnet" words. Numerous eye-tracking studies have revealed that certain words simply attract the human eye more than others. Write your teaser copy using words like "announcing," "introducing," "new," "now," "finally" and "soon" to increase your target's engagement with your piece.
3. When people aren't sure what decision to make, they look to others and do what they do. To trigger this response, use customer testimonials or stats about how many customers you have.
4. People are often more motivated by the avoidance of pain than the achievement of pleasure. So instead of saying "Take advantage of this great offer," you should try "Don't miss this great offer."
5. Design your mailing to slide in under the radar. People will quickly scan a piece of mail to determine if they need to open it. If your piece looks important or official, it's much more likely to get opened.
6. Personalisation is key – make sure the recipiants name is clearly used throughout the piece. This tends to work best when digital print is used and is integrated into the artwork.
7. Don’t use an envelope at all! – Avoid the mailer not being opened at all – use a postcard, tabbed folded card or even a transparrent polybag – The Recipiant will be able to see the detail instantly on the door mat!.
8. Make sure the design and creative is fit for purpose – not just pretty to look at but easy to read, and inline with the target audience.
9. Implement the Hiarachcy of messaging – 1. Who is it from, 2. What is the offer, 3. What is the sub-offer, 4. Rersponse mrchanic, 5. Support Copy…..You have a very short length of time to get from message 1 to 4 before the decision is made to respond (or not) to the mailing.
10. Less is very often more! What can be sacrificed to ensure the best communication?
If you would like to see some examples of direct mail that works...please give us a call on 01225 782669 or log onto http://www.cflmarketing.co.uk/
Our new contact details.....We have Moved!!
As you know we have moved to bigger and better offices!
Our new contact details are as follows
5-6 The Midlands
Holt
BA14 6RU
Tel: 01225 782669
Fax: 01225 728636
Our new contact details are as follows
5-6 The Midlands
Holt
BA14 6RU
Tel: 01225 782669
Fax: 01225 728636
Tuesday, 1 February 2011
Direct Mail Campaign Tips!
Do you think ....“Direct mail doesn't work”, “direct mail is too expensive”, New media is more effective” — Don't be fooled into this line of thinking. The flexibility and versatility of direct mail as part of the overall marketing strategy is unmatched.
Here are a few tips to keep in mind before you embark on the next direct mail program:
- Have a clear idea of who your ideal customer is and what that customer is worth to you. It’s important to know who there are as people, what are their values? as well as their social and economic background.. Knowing your customer value will influence how the DM mechanic looks and feels as well as the delivery method, what your offer is, and how often you mail. If you always take into account how much a customer is worth!
- Direct mail does not have to be a postcard or a standard flat envelope. It can be a box, a tube, a package, even a free gift. Direct mail can give you unlimited ways to get attention and response.
- Don't rush the job. It just doesn't work. So whether you are a boss or a client, don't expect a good job if you rush a project through at the last minute.
- Investigate what your competitors are sending. This goes If you don't know what's going on in the marketplace for your particular project, you weaken your chances of success.
- Build a mental or physical pool of direct mail components and tactics that works!, so you have ideas to draw from when the need arises. Study old direct mail examples when you get a chance for ideas that can be re-used.
- Look for ways to use direct mail on a small scale as well as large, particularly around a key moment such as a Birthday, Christmas or Easter – the more targeted the higher the response!
http://www.cflmarketing.co.uk/
Here are a few tips to keep in mind before you embark on the next direct mail program:
- Have a clear idea of who your ideal customer is and what that customer is worth to you. It’s important to know who there are as people, what are their values? as well as their social and economic background.. Knowing your customer value will influence how the DM mechanic looks and feels as well as the delivery method, what your offer is, and how often you mail. If you always take into account how much a customer is worth!
- Direct mail does not have to be a postcard or a standard flat envelope. It can be a box, a tube, a package, even a free gift. Direct mail can give you unlimited ways to get attention and response.
- Don't rush the job. It just doesn't work. So whether you are a boss or a client, don't expect a good job if you rush a project through at the last minute.
- Investigate what your competitors are sending. This goes If you don't know what's going on in the marketplace for your particular project, you weaken your chances of success.
- Build a mental or physical pool of direct mail components and tactics that works!, so you have ideas to draw from when the need arises. Study old direct mail examples when you get a chance for ideas that can be re-used.
- Look for ways to use direct mail on a small scale as well as large, particularly around a key moment such as a Birthday, Christmas or Easter – the more targeted the higher the response!
http://www.cflmarketing.co.uk/
Marketers' secret weapon: direct mail
When marketers talk Direct Mail, it's usually in the context of the drop in mail volume to the tune of tens of billions of pieces. Or about how expensive it is. Or about how they've stopped using it, or have cut back and re-assigned the traditional budget to digital campaigns. Except they have not stopped using mail — not if these latest numbers are to be believed.
In the US for instance - Direct mail spending will grow 5.8% to $47.8 billion this year, driven by acquisition mail increases, according to a forecast released in January by the Winterberry Group, a marketing consultancy.
Mail also remains the largest channel in terms of direct marketing spending.
The DM industry has not seen that level of increase in mail for five or six years. That growth, driven in part by a return to economic confidence and will be seen in both letter and catalog mail. And the the upsurge in financial services mailings witnessed in late 2010 will continue this year.
The workhorse benefits of mail remain: it is highly customizable, it enables marketers to communicate more information in a single package, it's trackable and it can be particularly effective when integrated with other media channels.
The Postal Service conducted a study five years ago to define that moment as the daily ritual during which the consumer, typically the head of household, brings the mail in to sort through and read. The study revealed 98% of consumers retrieve mail from the mailbox the day it's delivered, and 77% sort through it immediately. Marketers may not have more than a few seconds to captivate consumers, but they do get their attention
The simple fact is direct mail works.
If you would like to see some samples of CFL Marketing’s Direct Mail mechanics, please email sales@cfmarketing.co.uk or log onto http://www.cflmarketing.co.uk/
(Reported in the Direct Marketing News)
In the US for instance - Direct mail spending will grow 5.8% to $47.8 billion this year, driven by acquisition mail increases, according to a forecast released in January by the Winterberry Group, a marketing consultancy.
Mail also remains the largest channel in terms of direct marketing spending.
The DM industry has not seen that level of increase in mail for five or six years. That growth, driven in part by a return to economic confidence and will be seen in both letter and catalog mail. And the the upsurge in financial services mailings witnessed in late 2010 will continue this year.
The workhorse benefits of mail remain: it is highly customizable, it enables marketers to communicate more information in a single package, it's trackable and it can be particularly effective when integrated with other media channels.
The Postal Service conducted a study five years ago to define that moment as the daily ritual during which the consumer, typically the head of household, brings the mail in to sort through and read. The study revealed 98% of consumers retrieve mail from the mailbox the day it's delivered, and 77% sort through it immediately. Marketers may not have more than a few seconds to captivate consumers, but they do get their attention
The simple fact is direct mail works.
If you would like to see some samples of CFL Marketing’s Direct Mail mechanics, please email sales@cfmarketing.co.uk or log onto http://www.cflmarketing.co.uk/
(Reported in the Direct Marketing News)
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