Email marketing drives more traffic to retailer websites in the UK compared to social media sites, the latest research has revealed.
According to a study of 10,000 visitors to the biggest e-retail sites, which was carried out by market research company ForeSee, consumers think communication from brands via email is far more acceptable than social networking interactions.
Although 64 per cent said they would not mind being contacted through a promotional email, only two per cent said they would be happy to receive such messages from retailers through social networking sites.
To see how email marketing can work for you logon to http://www.cflmarketing.co.uk/ or call 01225 782669
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