Consistency 'the key to email marketing success"

Consistency of design is vital to ensuring the success of email marketing initiatives, it has been claimed.

The key to the success of email marketing initiatives on a long-term basis is consistency, according to one specialist.

Marketing expert Steve McGrath told Utalk that organisations contemplating the use of address verification tools will find that the design needs to be consistent if the initiatives are to be as effective as possible.

He advised: "Follow your consistency through to your templates and stick to the same (or at least a similar) design depending on if you are sending out your newsletter, promotional or transactional email."

The expert added that this is the key to boosting brand awareness and ensuring that customers recognise the emails simply by their design.

Meanwhile, according to a recent study of 10,000 visitors to the largest e-retail sites carried out by market research company ForeSee, the majority of consumers believe that communication from brands through email is far more acceptable than social networking interactions.

To see how email marketing can work for you logon to http://www.cflmarketing.co.uk/ or call 01225 782669