Do you think ....“Direct mail doesn't work”, “direct mail is too expensive”, New media is more effective” — Don't be fooled into this line of thinking. The flexibility and versatility of direct mail as part of the overall marketing strategy is unmatched.
Here are a few tips to keep in mind before you embark on the next direct mail program:
- Have a clear idea of who your ideal customer is and what that customer is worth to you. It’s important to know who there are as people, what are their values? as well as their social and economic background.. Knowing your customer value will influence how the DM mechanic looks and feels as well as the delivery method, what your offer is, and how often you mail. If you always take into account how much a customer is worth!
- Direct mail does not have to be a postcard or a standard flat envelope. It can be a box, a tube, a package, even a free gift. Direct mail can give you unlimited ways to get attention and response.
- Don't rush the job. It just doesn't work. So whether you are a boss or a client, don't expect a good job if you rush a project through at the last minute.
- Investigate what your competitors are sending. This goes If you don't know what's going on in the marketplace for your particular project, you weaken your chances of success.
- Build a mental or physical pool of direct mail components and tactics that works!, so you have ideas to draw from when the need arises. Study old direct mail examples when you get a chance for ideas that can be re-used.
- Look for ways to use direct mail on a small scale as well as large, particularly around a key moment such as a Birthday, Christmas or Easter – the more targeted the higher the response!
http://www.cflmarketing.co.uk/
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