Mobile marketing looks set to become more important this year, with brands planning to increase their spend on the platform, according to the latest research.
The study, which was carried out by the Mobile Marketing Association and the Association of National Advertisers, suggests that 88 per cent of client-side marketers will use the platform this year.
Three-quarters of those questioned said they expect to increase spending on mobile marketing campaigns, by an average of 59 per cent on 2010's spend.
http://www.cflmarketing.co.uk/services.html
Mobile marketing has become the fastest way for a company to reach its targeted customers.
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