Tuesday 15 February 2011

CFL Marketing Consumer Database growing!

CFL's prospecting database contains information on nearly 50 million UK consumers collected both online and offline. The core of the database is opt-in electoral roll information which is overlayed with credit agency data, survey responses and additional compliant data sources. A continued data collection programme provides new, relevant and recent data sources which are utilised to fill the ever widening edited electoral roll gap.

The database contains both actual and modelled datasets to provide key variables for driving segmentation and targetting strategies for successful recruitment, retention, reactivation and cross-sell campaigns.
The database is regularly screened against industry preference services (i.e. MPS, TPS) and various data cleaning services (e.g. bereavement registers, gone away databases, etc) to ensure data accuracy and recency is maintained.

CFL can compile a list to fit your campaign, given pretty much any profile you can think of. We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!

Whether it's topping up your own data or a complete list, we've got what you need. - http://www.cflmarketing.co.uk/, 01225 782 669

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