Thursday 17 February 2011

Direct Mail - 10 tips presentation

Research has shown we have three seconds to convince our target to open our mailing. If we don't hook people then, it will be lost to the bin!

Nearly three-quarters of all envelopes mailed are plain white like most of the other envelopes, look and feel like every other envelope in our target's mailbox. Fortunately, there are things you can do to prompt people to open your mailers.

Here is our top 10 hints presentation

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