Why There is still a place for Direct Mail!...

Businesses evaluating their direct marketing campaigns are finding there is still room for Direct Mail to play a role.

The way consumers absorb information has changed vastly over the past few years and the sheer number of available channels which brands can use to reach their customers has exploded.

Direct Mail and print has long been a traditional channel of many marketing campaigns, however, it has struggled in recent years as digital becomes more popular.

Many people in the digital world believe print has had its day, however here at CFL we believe different!!

One of the advantages of print is that it can be more personal than digital, making customers feel more valued.

The truth of the matter is ALL Direct Marketing channels do work to a point, but you don't see full value until these are used in tandem as a fully integrated Direct Marketing campaign.

If you would like a steer on how this could be achieved give us a call on 01225 782 669 - www.clfmarketing.co.uk