Email marketing drives more sales than social media efforts, marketers believe.

Email marketing is still more effective than social media when it comes to brand building and boosting sales, the latest research shows.

A study by a communications agency, which looked at the views of 100 marketers, found that older digital marketing disciplines, including email marketing, search engine optimisation and pay-per-click advertising, are rated more highly that creative social media marketing efforts.

17 per cent of those questioned said social media was very effective at driving sales, compared to 21 per cent who held this view about email marketing.

Despite the increasing use of social media, many marketers still hold more faith with other longer standing online marketing channels."

However, a recent study by comScore found that email marketing may not be as effective at reaching younger audiences.

The research found that in the US, email usage is down by 60 per cent among people aged between 12 and 17 years of age.

CFL are able to advise on how to target this age group with and intergrated marketing campaign - www.cflmarketing.co.uk