Many of the UK's top brands are neglecting social media in their email marketing process, according to a new study by Return Path.
The research found that the vast majority of companies are not offering customers to chance to sign up to their social media efforts when they unsubscribe from email marketing messages.
Only one brand out of the 47 examined for the research highlighted alternation communication channels - RSS or widgets linking to Google and Yahoo - as part of the unsubscribe process.
None suggested that consumers could receive messages on social networking sites or via mobile marketing, the research found.
Email marketers shouldn't view unsubscribing customers as being uninterested in their brand; rather they should see it as a new opportunity to communicate with them in a different way.
Focusing on a subscriber's preferences can help increase open rates by 30 per cent.
CFL offer a full email marketing solution that can be used to support all aspects of Direct Marketing. To see how you can utilise a fully integrated marketing campaign, contact us on sales@cflmarketing.co.uk or log on to http://www.cflmarketing.co.uk/
Monday 31 January 2011
All marketing will become direct marketing thanks to new sources of data, a new report suggests.
Direct marketing will become more popular over the coming years, a new report suggests. The study, which was written by Martin Hayward, said that new sources of data and insight will transform the marketing landscape and ensure that all forms of marketing become direct.
In the white paper, which was commissioned by Royal Mail, Mr Hayward predicts that the shift to increased direct marketing could lead to smaller budgets, partially because of improved efficiency and reduced waste.
He told Marketing Week that direct marketing has previously been seen as the "rather unglamorous tactical cousin of the real business of marketing", but said this is changing.
"The reality today is that all marketers will now need to embrace the targeting, measurement and rapid response skills pioneered in this discipline," he argued.
Earlier this month, the IPA/BDO Bellwether report found that spending on direct marketing increased during the third quarter of last year.
Here at CFL Marketing We know where they live, how much they earn, how old they are, how often they go out! with access to over 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of.
We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
Contact us for a count on sales@cflmarketing.co.uk or log onto http://www.cflmarketing.co.uk/services.html
In the white paper, which was commissioned by Royal Mail, Mr Hayward predicts that the shift to increased direct marketing could lead to smaller budgets, partially because of improved efficiency and reduced waste.
He told Marketing Week that direct marketing has previously been seen as the "rather unglamorous tactical cousin of the real business of marketing", but said this is changing.
"The reality today is that all marketers will now need to embrace the targeting, measurement and rapid response skills pioneered in this discipline," he argued.
Earlier this month, the IPA/BDO Bellwether report found that spending on direct marketing increased during the third quarter of last year.
Here at CFL Marketing We know where they live, how much they earn, how old they are, how often they go out! with access to over 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of.
We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
Contact us for a count on sales@cflmarketing.co.uk or log onto http://www.cflmarketing.co.uk/services.html
Thursday 27 January 2011
CFL Marketing......on the move
CFL Marketing have been on the move this week!
Due to the additions to the Sales and Marketing, Client Services and Productions teams, and the increased client base and workload it was necessary to relocate to a bigger location.
The new CFL Offices boost a much larger office space, Creative suite, coupled with an expanded, custom built production unit.
Phil Martin, Marketing Manager, CFL Marketing said “we see this as a real step forward and is testament to all the hard work we have put in over this past year”
The New Unit is based in the Midlands Industrial Estate, Holt, Near Trowbridge.
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Marketers are ignoring mobile marketing, despite the opportunities if offers
Many brands in the UK continue to ignore mobile marketing, despite the rising usage of smartphones. Around 13 million consumers in the UK now have a smartphone but figures suggest that marketers are still shunning the platform.
Consumers are already searching for brands in the mobile space, but often struggle to find them because they haven't established a site for phone users.
Such brands are missing out on opportunities to engage with customers in ways not possible through other media,
Users can be targeted by their exact location, as well as their likes, dislikes and social circle, which means that messages can be tailored to the individual.
A recent study by Nielsen found that the UK's young people are the most active mobile internet users in Europe.
According to the research, 46 per cent of British mobile users aged between 15 and 24 had used their phone to access the internet within the past 30 days
If you would like Information on how CFL Markting can help you use mobile marketing within anintergrated marketing campaign, please drop us a line on 01225 705582 or log on to http://www.cflmarketing.co.uk/
Consumers are already searching for brands in the mobile space, but often struggle to find them because they haven't established a site for phone users.
Such brands are missing out on opportunities to engage with customers in ways not possible through other media,
Users can be targeted by their exact location, as well as their likes, dislikes and social circle, which means that messages can be tailored to the individual.
A recent study by Nielsen found that the UK's young people are the most active mobile internet users in Europe.
According to the research, 46 per cent of British mobile users aged between 15 and 24 had used their phone to access the internet within the past 30 days
If you would like Information on how CFL Markting can help you use mobile marketing within anintergrated marketing campaign, please drop us a line on 01225 705582 or log on to http://www.cflmarketing.co.uk/
Wednesday 26 January 2011
Over 50s could be a good target market for mobile marketing campaigns, a new report suggests.
People over 50 are more likely to start using their phone for social networking purposes than those under 30, the latest research shows, which could impact on mobile marketing campaigns.
The study, from WPP-owned Kantar Media's TGI MobiLens, found that around 400,000 Brits over 50 use social networking sites on their phone, which represents a 52 per cent increase over the year.
Interestingly, this market could offer a number of opportunities as they are more likely to have spent more on expensive holidays or on credit or debit card purchases.
The research shows that the over 50s mobile social networking market is 85 per cent more likely to have spent over £2,500 on holidays in the last year compared to other mobile-owning adults.
Contact CFL Marketing to see how mobile phone marketing can work for you! 01225 705582
The study, from WPP-owned Kantar Media's TGI MobiLens, found that around 400,000 Brits over 50 use social networking sites on their phone, which represents a 52 per cent increase over the year.
Interestingly, this market could offer a number of opportunities as they are more likely to have spent more on expensive holidays or on credit or debit card purchases.
The research shows that the over 50s mobile social networking market is 85 per cent more likely to have spent over £2,500 on holidays in the last year compared to other mobile-owning adults.
Contact CFL Marketing to see how mobile phone marketing can work for you! 01225 705582
Companies increased their spend on direct marketing during the last three months of 2010
Spending on direct marketing, internet advertising and paid search increased during the fourth quarter of last year, the latest IPA/BDO Bellwether report shows.
However, the study also found that overall marketing budgets were revised downwards during the last three-month period, as marketers responded to the uncertain economic climate.
Some 22 per cent of companies revised their marketing budget down in quarter four, while 17 per cent increased their spend, leaving a net balance of -5.4.
However, the study also found that overall marketing budgets were revised downwards during the last three-month period, as marketers responded to the uncertain economic climate.
Some 22 per cent of companies revised their marketing budget down in quarter four, while 17 per cent increased their spend, leaving a net balance of -5.4.
Tuesday 18 January 2011
CFL Marketing To Sponsor the IPM Awards
CFL Are pleased to announce they are to sponsor “Digital Promotion” Section of the IPM (Institute of Promotional Marketing) awards to be held on the 16th June, at the London Hilton, Park Lane.
For the past 40 years, they’ve been known as the ISP Awards. But just as the Institute of Sales Promotion was renamed the Institute of Promotional Marketing at the end of May 2010, so the ISP Awards have become the IPM Awards.
The judging panels for the awards will consist of senior promotional marketing practitioners
The IPM Awards is one of the most important milestones for our industry. It is not only a time to look back and reflect on your many outstanding campaigns and achievements, but also a celebration of excellence.
The Awards embraces all these disciplines and more, and this is our chance to celebrate the diversity and creativity of our amazing industry.
The IPM Call for Entry is now live, so if you want the chance for your work to be judged by an audience of your peers and selected as the best in the UK, have a look at what you have to do to enter - go to www.theipm.org.uk/awards
Phil Martin, Marketing Manager of CFL Marketing said “We are very happy to sponsor and be associated with the IPM Awards. Winning an IPM Award is a great acknowledgement here in the UK; but it can also be the springboard to even greater success, as all major IPM winners are entered into the IMC European Awards and then the MAAW Globes, which reward the best promotions worldwide. We wish the IPM and all Nominees the best of luck”
Monday 17 January 2011
Electoral Roll opt-out rate drops for first time.
The percentage of opt-outs from the Electoral Roll has declined for the first time, according to data from marketing services and credit reference agency Callcredit Information Group.
Electoral roll is the main source of data available for marketers to target potential prospects or to verify their own customer data
The overall opt-out rate in the 2011 Electoral Roll (with almost all rolls received) was 45%, down from 46% last year.
The highest opt-out rate at any local authority was South Gloucestershire's 82%, while the lowest was Newcastle upon Tyne's 17%.
This reduction in opt outs means there are an additional 250,000 (approx) housholds can now be targetted in the UK.
If you would like a data count for consumers in you area, please call CFL Marketing on 01225 705582. -
We know where they live, how much they earn, how old they are, and when their birthday is! - with access to nearly 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of. We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
Electoral roll is the main source of data available for marketers to target potential prospects or to verify their own customer data
The overall opt-out rate in the 2011 Electoral Roll (with almost all rolls received) was 45%, down from 46% last year.
The highest opt-out rate at any local authority was South Gloucestershire's 82%, while the lowest was Newcastle upon Tyne's 17%.
This reduction in opt outs means there are an additional 250,000 (approx) housholds can now be targetted in the UK.
If you would like a data count for consumers in you area, please call CFL Marketing on 01225 705582. -
We know where they live, how much they earn, how old they are, and when their birthday is! - with access to nearly 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of. We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
Snow freezes out trading across major pub operators.
December saw sales down more than four per cent as punters stayed at home .
Last month’s blizzards predictably kept swathes of pubgoers at home, judging by the sales figures of a number of large managed on-trade and restaurant operators.
The monthly Coffer Peach Business Tracker – which is produced by the Peach Factory research outfit in partnership with accountants KPMG, investment bank UBS and property specialists Coffer Group and which analyses the sales patterns across 17 major chains including Mitchells & Butlers and Whitbread – reported that trading was down 4.2 per cent in December, compared with the same month in 2009.
Heavy snow in the busiest weeks of the year is bad news, and way more significant than for the weeks lost to snow in January 2010, which experienced a five per cent sale drop, as January is always a quiet month .
Total sales, which include new openings, were down 3.4 per cent. The December drop ended a run of six consecutive months of positive same-store sales being recorded up to and including November.
Confidence at the end of last year among such businesses was lower at the end of the year than at the beginning, Not only due to the weather but also due to, rising costs and the looming increase in VAT.
As a result CFL Marketing has seen a much busier first few weeks of the year than normal as more pub and bar chains are looking to drive footfall and increase revenues in the coming months.
CFL's dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call. - 01225 705582
Last month’s blizzards predictably kept swathes of pubgoers at home, judging by the sales figures of a number of large managed on-trade and restaurant operators.
The monthly Coffer Peach Business Tracker – which is produced by the Peach Factory research outfit in partnership with accountants KPMG, investment bank UBS and property specialists Coffer Group and which analyses the sales patterns across 17 major chains including Mitchells & Butlers and Whitbread – reported that trading was down 4.2 per cent in December, compared with the same month in 2009.
Heavy snow in the busiest weeks of the year is bad news, and way more significant than for the weeks lost to snow in January 2010, which experienced a five per cent sale drop, as January is always a quiet month .
Total sales, which include new openings, were down 3.4 per cent. The December drop ended a run of six consecutive months of positive same-store sales being recorded up to and including November.
Confidence at the end of last year among such businesses was lower at the end of the year than at the beginning, Not only due to the weather but also due to, rising costs and the looming increase in VAT.
As a result CFL Marketing has seen a much busier first few weeks of the year than normal as more pub and bar chains are looking to drive footfall and increase revenues in the coming months.
CFL's dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call. - 01225 705582
Thursday 13 January 2011
Direct Marketing Best Practice
Here is our latest presentation On direct Marketing Best Practices - it also includes a little on CFL and our clientsHappy Viewing!CFL Direct Marketing Best Practice
View more presentations from CFL Marketing.
New opportunities for mobile marketing campaigns.
More consumers are turning to their mobiles for shopping, offering new opportunities for mobile marketing campaigns.
A third of consumers have used their mobile phones to access a retailer's website, new research suggests, which could interest those planning mobile marketing campaigns.
According to the study, which was carried out by ForeSee Results, an additional 32 per cent of those surveyed said they planned to use their phone in the future for retail purposes.
"Any retailer not actively working to develop, measure, and refine its mobile experience is leaving money on the table for competitors," he added.
However, despite the rise in the number of consumers turning to mobile retail, a recent study by 2ergo found that 80 per cent of the 80 retailers it examined were not targeting them through their mobiles.
CFL have been providing moble phone marketing services for a number of years via The CFL Media Console, which can handle all aspects of E-Marketing and gives the user online access to their venue/outlet database.
A third of consumers have used their mobile phones to access a retailer's website, new research suggests, which could interest those planning mobile marketing campaigns.
According to the study, which was carried out by ForeSee Results, an additional 32 per cent of those surveyed said they planned to use their phone in the future for retail purposes.
"Any retailer not actively working to develop, measure, and refine its mobile experience is leaving money on the table for competitors," he added.
However, despite the rise in the number of consumers turning to mobile retail, a recent study by 2ergo found that 80 per cent of the 80 retailers it examined were not targeting them through their mobiles.
CFL have been providing moble phone marketing services for a number of years via The CFL Media Console, which can handle all aspects of E-Marketing and gives the user online access to their venue/outlet database.
-Send an SMS broadcast to all or selected parts of their database.
-Set up two-way interactive campaigns such as text-to-win competitions.
-Send 1 off high volume SMS broadcasts from a given database using the console.
Wednesday 12 January 2011
CFL Join the Institute of Promotional Marketing.
CFL are pleased to announce they have joined the IPM (The Institute of Promotional Marketing)The Institute of Promotional Marketing is the trade body which represents the interests of promoters, agencies and service partners engaged in promotional marketing.
They have some 300 members, drawn from brand owners, marketing agencies and service partners, and their mission is to protect, promote and progress effective promotional marketing across all media channels.
The IPM act as the voice of promotional marketing, working alongside other marketing bodies to ensure that members’ interests are properly represented in Whitehall, Parliament and in Europe.
Institute representatives also serve on various industry committees, such as the Committee of Advertising Practice, the body which is responsible for writing the rules which underlie the UK’s self-regulatory system for marketing.
Phil Martin, Marketing Manager of CFL Said: We are very pleased to be working with the IPM, we hope we can help to to promote promotional marketing and its benefits to organisations and to the regulatory authorities. It is essential organisations are educated in best practice and in the effectiveness and versatility of a wide range of promotional marketing techniques. We hope the assosiation with the IPM will help to further progress and grow our business.
Thursday 6 January 2011
CFL able to target New 18's...
As from the end of January CFL Marketing will have access to a nation wide database of people turning 18 years of age.
CFL are credited with introducing the idea of targeted birthday mailings to the late night leisure sector and If there is ever a "key moment" to target - its an 18th Birthday.
From our experience and research new 18's are 15% more responsive to a birthday mailing than any other milestone.
For more information, samples or a data count in your area please drop us an email - philm@cflmarketing.co.uk for more information.
CFL are credited with introducing the idea of targeted birthday mailings to the late night leisure sector and If there is ever a "key moment" to target - its an 18th Birthday.
From our experience and research new 18's are 15% more responsive to a birthday mailing than any other milestone.
For more information, samples or a data count in your area please drop us an email - philm@cflmarketing.co.uk for more information.
Wednesday 5 January 2011
Email marketing is the most profitable digital channel...
Email marketing is the most profitable digital channel for 38 per cent of brands, a new study shows.
According to the research by EpiServer, which was carried out at this year's ad:Tech conference, company websites and blogs were most profitable for 21 per cent of the marketers questioned.
A further 16 per cent said Facebook drew the highest return on investment (ROI), placing it Just ahead of mobile marketing.
Aonther recent study from StrongMail found that email marketing will be key for brands next year.
The research revealed that 65 per cent of marketers expect to increase their spend on email marketing, while 57 per cent also said they would boost their investment in social media.
CFL have been providing an email marketing service for a number of years. For information on how email marketing can boost your business feel free to contact us on sales@cflmarketing.co.uk or give us a call on 01225 705582
http://www.cflmarketing.co.uk/
According to the research by EpiServer, which was carried out at this year's ad:Tech conference, company websites and blogs were most profitable for 21 per cent of the marketers questioned.
A further 16 per cent said Facebook drew the highest return on investment (ROI), placing it Just ahead of mobile marketing.
Aonther recent study from StrongMail found that email marketing will be key for brands next year.
The research revealed that 65 per cent of marketers expect to increase their spend on email marketing, while 57 per cent also said they would boost their investment in social media.
CFL have been providing an email marketing service for a number of years. For information on how email marketing can boost your business feel free to contact us on sales@cflmarketing.co.uk or give us a call on 01225 705582
http://www.cflmarketing.co.uk/
Mobile marketing to account for 3.4% of spend in 2015
Mobile marketing will account for 3.4 per cent of the total global ad spend for all media by 2015, a study suggests.
Mobile marketing is becoming an increasingly important part of the marketing media mix, according to a new report from Berg Insight.
The firm predicts that the total value of the global mobile marketing and advertising market will grow from €1.7 billion (£1.4 billion) in 2009 to reach €13.5 billion in 2015, accounting for 15.7 per cent of the total digital advertising market spend.
Mobile will also make up 3.4 per cent of the total global ad spend for all media, the report suggests.
CFL have been providing mobile marketing services for a number of years via the CFL Media Console which can handle all aspects of digital and SMS Marketing. The Console gives the user online access to their database form which they can choose to:
•Send an SMS broadcast to all or selected parts of their database.
•Send an Email broadcast using either plan text or HTML imagery to all or selected parts of the database.
•Set up two-way interactive campaigns such as text-to-win competitions.
CFL can also send out 1 off high volume SMS broadcasts from a given database using the console. Give us a call for more info - 01225 705582
Mobile marketing is becoming an increasingly important part of the marketing media mix, according to a new report from Berg Insight.
The firm predicts that the total value of the global mobile marketing and advertising market will grow from €1.7 billion (£1.4 billion) in 2009 to reach €13.5 billion in 2015, accounting for 15.7 per cent of the total digital advertising market spend.
Mobile will also make up 3.4 per cent of the total global ad spend for all media, the report suggests.
CFL have been providing mobile marketing services for a number of years via the CFL Media Console which can handle all aspects of digital and SMS Marketing. The Console gives the user online access to their database form which they can choose to:
•Send an SMS broadcast to all or selected parts of their database.
•Send an Email broadcast using either plan text or HTML imagery to all or selected parts of the database.
•Set up two-way interactive campaigns such as text-to-win competitions.
CFL can also send out 1 off high volume SMS broadcasts from a given database using the console. Give us a call for more info - 01225 705582
CFL Marketing have signed up to Blogger!!
CFL Marketing have signed up to Blogger to bring you the latest, industry, product and direct marketing news.
Having been around since 1984, there isn’t much we don’t know about direct marketing and to the leisure industry in particular.
Throughout all of this CFL have provided unique, effective and relevant direct marketing solutions to our customers, using a product portfolio covering all aspects of direct marketing – from Direct Mail to Digital Marketing.
We’ve developed an extensive client portfolio by adapting our marketing solutions for industries as varied as Recruitment Consultants, Charities and Retail Chains – consistently providing outstanding response.
Possessing that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call on 01225 705582
Having been around since 1984, there isn’t much we don’t know about direct marketing and to the leisure industry in particular.
Throughout all of this CFL have provided unique, effective and relevant direct marketing solutions to our customers, using a product portfolio covering all aspects of direct marketing – from Direct Mail to Digital Marketing.
We’ve developed an extensive client portfolio by adapting our marketing solutions for industries as varied as Recruitment Consultants, Charities and Retail Chains – consistently providing outstanding response.
Possessing that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call on 01225 705582
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