The percentage of opt-outs from the Electoral Roll has declined for the first time, according to data from marketing services and credit reference agency Callcredit Information Group.
Electoral roll is the main source of data available for marketers to target potential prospects or to verify their own customer data
The overall opt-out rate in the 2011 Electoral Roll (with almost all rolls received) was 45%, down from 46% last year.
The highest opt-out rate at any local authority was South Gloucestershire's 82%, while the lowest was Newcastle upon Tyne's 17%.
This reduction in opt outs means there are an additional 250,000 (approx) housholds can now be targetted in the UK.
If you would like a data count for consumers in you area, please call CFL Marketing on 01225 705582. -
We know where they live, how much they earn, how old they are, and when their birthday is! - with access to nearly 50 million records nationwide, CFL can compile a list to fit your campaign, given pretty much any profile you can think of. We have access to CAMEO profiles which can be used to further analyse your data, providing you with highly targeted campaigns. Don't think this just applies to consumer data - we can also supply business data at the same level of detail, if not more!
Whether it's topping up your own data or a complete list, we've got what you need.
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