As from the end of January CFL Marketing will have access to a nation wide database of people turning 18 years of age.
CFL are credited with introducing the idea of targeted birthday mailings to the late night leisure sector and If there is ever a "key moment" to target - its an 18th Birthday.
From our experience and research new 18's are 15% more responsive to a birthday mailing than any other milestone.
For more information, samples or a data count in your area please drop us an email - philm@cflmarketing.co.uk for more information.
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