Mobile marketing to account for 3.4% of spend in 2015

Mobile marketing will account for 3.4 per cent of the total global ad spend for all media by 2015, a study suggests.
Mobile marketing is becoming an increasingly important part of the marketing media mix, according to a new report from Berg Insight.

The firm predicts that the total value of the global mobile marketing and advertising market will grow from €1.7 billion (£1.4 billion) in 2009 to reach €13.5 billion in 2015, accounting for 15.7 per cent of the total digital advertising market spend.

Mobile will also make up 3.4 per cent of the total global ad spend for all media, the report suggests.

CFL have been providing mobile marketing services for a number of years via the CFL Media Console which can handle all aspects of digital and SMS Marketing. The Console gives the user online access to their database form which they can choose to:

•Send an SMS broadcast to all or selected parts of their database.
•Send an Email broadcast using either plan text or HTML imagery to all or selected parts of the database.
•Set up two-way interactive campaigns such as text-to-win competitions.

CFL can also send out 1 off high volume SMS broadcasts from a given database using the console. Give us a call for more info - 01225 705582