A third of consumers have used their mobile phones to access a retailer's website, new research suggests, which could interest those planning mobile marketing campaigns.
According to the study, which was carried out by ForeSee Results, an additional 32 per cent of those surveyed said they planned to use their phone in the future for retail purposes.
"Any retailer not actively working to develop, measure, and refine its mobile experience is leaving money on the table for competitors," he added.
However, despite the rise in the number of consumers turning to mobile retail, a recent study by 2ergo found that 80 per cent of the 80 retailers it examined were not targeting them through their mobiles.
CFL have been providing moble phone marketing services for a number of years via The CFL Media Console, which can handle all aspects of E-Marketing and gives the user online access to their venue/outlet database.
-Send an SMS broadcast to all or selected parts of their database.
-Set up two-way interactive campaigns such as text-to-win competitions.
-Send 1 off high volume SMS broadcasts from a given database using the console.
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