December saw sales down more than four per cent as punters stayed at home .
Last month’s blizzards predictably kept swathes of pubgoers at home, judging by the sales figures of a number of large managed on-trade and restaurant operators.
The monthly Coffer Peach Business Tracker – which is produced by the Peach Factory research outfit in partnership with accountants KPMG, investment bank UBS and property specialists Coffer Group and which analyses the sales patterns across 17 major chains including Mitchells & Butlers and Whitbread – reported that trading was down 4.2 per cent in December, compared with the same month in 2009.
Heavy snow in the busiest weeks of the year is bad news, and way more significant than for the weeks lost to snow in January 2010, which experienced a five per cent sale drop, as January is always a quiet month .
Total sales, which include new openings, were down 3.4 per cent. The December drop ended a run of six consecutive months of positive same-store sales being recorded up to and including November.
Confidence at the end of last year among such businesses was lower at the end of the year than at the beginning, Not only due to the weather but also due to, rising costs and the looming increase in VAT.
As a result CFL Marketing has seen a much busier first few weeks of the year than normal as more pub and bar chains are looking to drive footfall and increase revenues in the coming months.
CFL's dedicated client services team will custom build a solution to fit any given brief or requirement. To find out how we could be growing your business, give us a call. - 01225 705582
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